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Consumers are expected to spend an average of $932 on gifts this holiday season. Many of those gifts and services will be found on social media. For success on your social channels during the holidays, you might need to update your content strategy.

The right content can work well...

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Twitter may have lost over one million users since Elon Musk took over the platform. This mass exit has led to the expansion of other social networking platforms. Mastodon is one of the top locations that former Twitter enthusiasts are moving to.

But what exactly is Mastodon? We are taking a look...

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As digital marketing continues to grow, it’s important for businesses to keep up with customer-oriented trends. One of these trends is video content for social media. At this point in time, customers have an expectation for businesses to have a visual form of online communication.

After all, there are a variety of benefits that come with sharing video content on social media. Here’s a guide to social media video content to enhance your...

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In this Lucie Blog post we'll briefly discuss the content creation process and give you 5 tips on how to take your content to the next level.

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(Atlanta, GA - September 20, 2022) Following a year-long partnership, Lucie Content is proud to announce Aaron Diamant has joined its leadership team as Senior Vice President of Content and Development. In this expanded role, Aaron will provide leadership, direction and coordination of Lucie Content’s strategic growth initiatives, develop and maintain key client and community relationships, and oversee management of critical client accounts...

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Social media marketing is not only about selling products and services. It’s about connecting with your audience in a way that makes them feel like they know you on a personal level. Creating connections and humanizing businesses and organizations is a passion for the Lucie team

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Until the advent of the smartphone, video production was exclusively in a horizontal format. But now, we're seeing a drastic change in media production and consumption.

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Guide to optimizing your video for SEO

Optimizing your videos for SEO is necessary for a successful marketing campaign. This guide will help you get started with giving your video the best opportunity to

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If you are looking for new tools to market your business, YouTube can help. Here is everything you need to know about getting started creating a YouTube channel.

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At Lucie, we want to showcase your story and to tell it in the most impactful way. One of the main tools we use to do that is compelling video content. But, as our culture’s appetite for this type of content grows, it seems as though audiences’ attention spans have shrunk considerably.

Social media is the most top-of-the-mind place to find countless examples of shorter attention spans. Viewers want information to be fast, entertaining,...

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