The Lucie Blog

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15 Video Ideas You Didn't know Your Company Needed Part: 3

Get new and engaging video content ideas for business owners, content creators, or anyone with a camera in our mini-series '15 Video Ideas You Didn’t Know Your Company Needed.' Click here for Part 3: Finale! #webinar #quicktips #promoteevents #businessowner #contentcreator

11. Webinars

A webinar is an interactive, web-based event where a speaker, or speakers, present on a topic they are knowledgeable about. During the webinar attendees can ask questions, participate in polls, and network with others in the virtual community. Whether you’re doing a webinar through Zoom or WebEx, there’s an option to record and download the event so it can be uploaded to your YouTube, website, and social media accounts.

12. Promote Events

Videos are one of the best ways to promote an event, a new product drop, an album, a movie release, the list goes on and on! The days of only posting a flyer when something exciting is on the horizon are long gone. People not only want to read what’s coming, they want to get a sneak peek too. Between popular apps like TikTok, Instagram, Facebook, and Twitter, video is not going away anytime soon, so it’s in your best interest to tap in.

13. Holiday Greetings

Nothing warms the heart like a holiday video greeting from your favorite company! Typically businesses send email newsletters to their mailing list to wish them a happy holiday, but after receiving so many it’s easy for them to all start to look and sound the same. What would make yours stand out? You guessed it! A high-quality video. Sending a video to your mailing list to wish them a happy holiday not only comes off as more technologically advanced, it also adds a personal touch to what is supposed to be a heartfelt message.

14. Quick Tip Videos

Quick tip videos are one of the easiest ways to engage with your audience members and meet new ones. They also show your expertise in an easy-to-digest format. If someone is looking for a quick solution to a problem, the last thing they want to do is spend an hour or more watching a video. And if they do click a longer video, they will probably fast-forward to the part they actually want to watch. However, there is an art when it comes to quick tip videos. One, keep it simple. Two, include hashtags! This way the right people will find your videos when in need.

15. Video Ads

A video ad is a short and informative video that promotes a product and is played before, during, or after the main attraction. That includes everything from YouTube ads, to Superbowl ones too. If you’re a frequent ‘skip ads’ clicker you may assume that video ads aren’t effective, but according to Aniview, 88% of consumers are convinced to buy something after watching an ad. So even if someone does skip it, it could very well plant a seed in that buyer’s journey.

By this time we hope that you’re feeling more confident when it comes to pitching video ideas! For more insights on video ideas, video production, and marketing sign up for the Lucie Lights monthly newsletter today!


Everyone has a story. Lucie Content is an Atlanta production company focused on building strong relationships and collaborating with our clients to implement proven strategies that allow stories to break through the noise. Our life’s work is to shine a light on simple truths and key value points to build stories that matter most to you and are just waiting to be told. Our production studio in Atlanta is now open. Book now!

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