83% of businesses state that video content creation is a crucial part of their ROI. In recent years, the face of social media has changed.
Long-form content, such as blogs or opinion pieces, doesn't get as many clicks anymore. Instead, video production is what reaps real results. The popularity of platforms like TikTok or Instagram reels is skyrocketing. But video is not just valuable on social media. 87% of marketers say video has increased traffic to their website.
If you're a specialist in wealth management, it's important to get involved in video production and content creation. This can help you reach your target audience, boost traffic, increase revenue, and more.
That's why we've assembled a guide to why wealth management firms should start creating videos about the market. Let's get started with four reasons to start creating videos about the market.
1. Content is King
The Internet is a treasure trove of constant information. Infographics, gifs, podcasts, videos, audio clips, blog posts, articles, captions... there's no end to the information pipeline.
To maintain credibility and relevance, every wealth management advisor needs to embrace content creation. There's so much relevant asset and wealth management content out there for free. That's why it's important to use your content to demonstrate why viewers should engage with your paid services and expertise!
One of the reasons video succeeds is because it's incredibly versatile. Consider the lifecycle of one video, and how it can be repurposed.
You can post the video in its original format on social media. But you can also add it to your website, send it out in a newsletter, or use snippets of the video later on.
On top of that, you can leverage the video transcription and turn it into blog posts or informative articles. You can also pull graphics from the video and turn them into infographics.
Creating a consistent cadence of wealth management content is crucial to establishing credibility. When you are able to get maximum value from the resources you created, you'll be in good shape to publish consistently!
2. Building Credibility
Some members of your audience may be old clients. Others may be potential clients asking simple questions, such as 'what is wealth management?' No matter how experienced someone is, it takes a lot of trust to engage with a wealth manager.
After all, they may be putting their life savings into your hands. Financial wealth management means you'll be giving advice on decisions from purchasing a home to retirement. In short, your words could change someone's entire life.
When it comes to financial wealth management, it's important to build credibility through every possible avenue. That's why creating videos is important.
Your skills, experience, and success will speak for themselves. But if people don't know what you're saying, they still won't trust you.
Video removes a lot of traditional barriers to building trust. Video content makes people feel like they 'really know you,' even if they don't know who you are in real life.
It allows you to build a more human connection with potential prospects. After all, they are able to hear your voice, see your face, and absorb your message. That's a great shortcut to building your online persona and seeing what you can do for them.
We created a series of profile videos for our client, Regent Peak. The goal is to “humanize” the advisors so they are approachable and personable. Watch an example here: https://f.io/SKc0xBfc
3. Boost Your SEO Rankings
What does a typical search engine experience look like for you? Most people type a query into a popular search engine. Then, they browse the top half of the page.
If they're looking for a hyper-specific answer, they might go through the first page or two of the results. But in most cases, if you don't exist on the upper half of Google's first page, you might not exist at all in most people's minds.
That's why search engine optimization is crucial. Creating quality content will demonstrate clear value to users, but it will also help your algorithm rankings.
Creating videos will boost your search rankings exponentially. If you cover content from all angles, you are much more likely to end up in the top results.
One of the factors that the algorithm uses is time spent on the site. How long does the average user session last before they click away or go do something else?
In some cases, a user may only spend a few seconds before deciding your content isn't for them. The content may be valuable to them! But they may not want to spend the time wading through paragraphs of text.
When you create an informative, entertaining video, people may watch it all the way through. That's several minutes spent on your site, which is good news when it comes to your search engine rankings.
4. Video Outpaces Other Content
When creating content on asset and wealth management, your audience might envision a stuffy business class or boring textbooks. It doesn't have to be that way!
No matter what industry you find yourself in, audiences are lured to video content. It's an easy, absorbing way to discover the information you're looking for.
A video can play in the background. You can listen to a video while doing something else. Or, you can watch a video while something else is going on.
This isn't true when it comes to written content. And in a time when attention spans are shrinking, videos are becoming increasingly popular.
When it comes to clicks, traffic, and engagement, video consistently outperforms other content types. If you pivot to video production, you'll likely be able to outpace your competitors in financial wealth management.
Many people think videos need a whole team as if you're trying to create the next blockbuster Marvel film. This simply isn't true. While it's important to create high-quality, professional videos, you can shoot something with your iPhone.
Today's audiences prioritize immediacy and authenticity. You don't need an entire media team for that. Instead, you need skilled people, the right equipment, and a message that matters.
To stay ahead of the curve, our client started a video podcast series called “Peak Performers.” Watch an episode featuring our CEO. https://f.io/I_5tRaOc
Creating Videos for the Wealth Management Industry
If you're looking for help with video production and content creation, we've got you covered. Wealth management is a complex topic, which is why it's crucial to engage with the best storytellers.
We work with some of the top companies in the world to tell their story. Contact us today — we can help!