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5 Tips to Make the Most of Your Holiday Content Strategy

Consumers are expected to spend an average of $932 on gifts this holiday season. Many of those gifts and services will be found on social media. For success on your social channels during the holidays, you might need to update your content strategy.

The right content can work well alongside holiday promotions and can allow you to get more sales, views, and followers. Great content, can help to educate customers, and if done right, can tug at the heartstrings and make a customer even more likely to purchase items and services that they need.

If you're trying to improve your holiday content creation strategy, read on. In this guide, we'll tell you how to get the most out of it.

1. Review Last Year's Holiday Marketing Efforts

Before you start working on the current year's holiday content strategy, make sure that you review what you did last year. Be sure to audit your activity last holiday season and see if you can determine what was successful and what wasn't.

Review the stats and analytics for any channels that you used for holiday promotions and any content you created to determine how successful your campaigns were. Looking over past holiday marketing actions can give you a good idea of what you can repeat this year and what you should make sure to avoid. In addition to this, you may be able to access some keywords and other marketing strategy materials that you created last year as well.

You may also want to consider updating or repurposing some of the content that you created last year. This will help you quicken up the process of adding more content for the holidays and you'll get more done in less time.

2. Look Back or Forward With Your Content

When trying to create relevant and timely content for your marketing strategy, stay focused on the unique time of the year that you're in. Not only will one full year be coming to a close, but another one will be beginning soon as well.

With this in mind, there's a range of content ideas that you can use to grab the attention of your customers. You might want to create a "year in review" style post or video in which you review some of the best things that have happened in your industry over the past year. You might also want to give an overview of products or give a roundup of your best-performing content from throughout the year.

As an alternative to reflecting on the year, you might also want to create content that looks ahead instead. Using content to anticipate the new year early can be a good idea. You might want to give your customers some insight into next year's industry trends, for example.

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3. Distribute Your Content Widely

When using content marketing to promote your business during the holiday season, you need to make sure that you distribute your content well. Be sure to use every distribution channel that you can.

If you're creating content at the last minute, it may not get picked up by search engines in time for your ideal audience to see it organically. Because of this, you'll want to be sure to share your content on whatever platforms you use. This could include Facebook, Twitter, and other social media networks.

Especially during this time of year, it's also a good idea to make use of online advertising. Running pay-per-click ads on Google or Bing or running social media ads on platforms like Facebook and Instagram can be particularly worthwhile during the holiday season.

In addition to this, don't overlook your email or SMS list. Make sure that you're sending out marketing messages to your list during the holidays. You might also want to try other strategies to distribute your content far and wide as well, such as guest posting or influencer marketing.

4. Build Content Around Holiday Promotions

Everyone loves a good holiday promotion, so don't be afraid to come up with some exciting offers for your target customers. Offering free shipping, offering free gifts with a purchase, or hosting giveaways can be helpful for boosting your business during the holiday season.

Creating content that connects to your holiday promotions can help boost their effectiveness. Content can balance out the heavy promotions that you might be doing with PPC ads and can allow you to provide more value to your target customers.

Creating great holiday promotions can give you a way to focus your content and make use of calls-to-action (CTAs) that you add to it. These efforts are likely to result in more sales than during other times of the year.

Be sure that you provide a lot of value in the content you create and connect it with your holiday promotions so that customers will feel that you are giving as much as you are receiving.

5. Elicit the Right Emotions

If you want to improve your content marketing during the holiday season, make sure that you strike the right tone with your copy.

Many companies attempt to be overly sentimental with their marketing messages and content during this time, but it's not always the best choice. Remember that there's more that you can relate to the holiday season than just sentimentality, and other marketing messages can work even better.

Remember that some people have difficult family situations and have a hard time during the holidays, so you'll want to strike a tone that works for your target audience. In addition to relying on sentimental marketing messages, sometimes it can be a good idea to aim for a fun and festive tone as well.

You can also rely on "thankfulness" and "nostalgic" emotions in your content as well. The holiday season is a great time to create a video or blog post in which you thank your loyal customers for helping your business succeed.

In addition to this, make sure that your content is inclusive as well. Remember that not everybody celebrates the same holidays during the holiday season. Try not to alienate anyone with your content but ensure that everyone can celebrate the holidays with your business at the same time.

Using These Tips to Improve Your Content Creation Strategy

If you want to make the most of content creation during the holidays, be sure that you use the tips above. Reviewing your past holiday content, distributing your posts and videos widely, and eliciting the right emotions can be very effective for getting sales during this time of year.

Need help with your holiday content strategy? Click here to learn more about our content marketing services now.

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