As digital marketing continues to grow, it’s important for businesses to keep up with customer-oriented trends. One of these trends is video content for social media. At this point in time, customers have an expectation for businesses to have a visual form of online communication.
After all, there are a variety of benefits that come with sharing video content on social media. Here’s a guide to social media video content to enhance your business’s online presence.
Video content creation is necessary for most businesses trying to do social media advertising. This can be especially true if you want to attract new audience members, particularly those using social media on a regular basis. Video production on sites like Instagram and TikTok can put you at a competitive advantage against other businesses in your industry.
Audience engagement and increasing views are just the beginning of how posting video content on social media will provide a positive impact. Here are a few specific reasons why video content is so important.
Connecting with your audience is one of the primary benefits of social media video content. Every like, share, and comment made by current audience members is going to spread to others with similar interests. Connecting with this large audience can also give you the opportunity to research these analytics in real-time to figure out what’s working and what needs improvement. In other words, the engagement of your current social media campaign will determine your future digital marketing strategies.
Videos are a very visible form of advertising. Similar to the way commercial theme songs get stuck in people’s heads, your business logo is immediately associated with your video content. The more videos you share on social media, the more people are likely to come across your business.
Granted, it’s important to make sure your content is high-quality so new viewers don’t click or swipe away from the video. Even so, if you put a lot of effort into making an engaging and excellent video, more people will interact with your business.
Speaking of business interaction, good social media video content will help to increase web traffic. If you’re already experienced with digital marketing, you know that search engine optimization (SEO) is the key to a successful online advertising campaign. This still includes video content as headers and descriptions are needed for these forms of media. Make sure you use strong keywords that lead new audiences to your social media pages.
If you’ve been struggling to come up with ideas for your video content, you’re not alone. There are so many options available, to the point that it can become overwhelming. However, as mentioned previously, the importance of social media video content can’t be overstated.
Done strategically, social media videos can thoroughly engage your audience with your brand. To help you get started, here are some video content ideas for your social media business pages.
Authentic behind-the-scenes videos are a fantastic way to introduce your brand to a current and potential audience. This gives you a chance to show off your company culture and the process behind some of your products or services. It brings a sense of humanity and trust to your audience, especially when they can see people behind a logo.
These can be informal by means of office tours, “day in the life” videos of your employees, or “how it’s made” style productions of your products.
If you’ve ever gotten mesmerized by a cooking video, you already understand the effectiveness of online tutorials. As the name suggests, these are videos that teach people how to accomplish certain tasks, most likely related to your industry.
These can also teach people how to properly use your products by means of a presentation. These rank very highly on search engines and YouTube because of the number of strong keywords required to film these videos.
Often coinciding with Q&A videos, interviews are a great way to show off professional expertise in your industry. It can also make your audience feel involved with your brand, especially when it’s exclusive to online viewers. These interviews can consist of industry leaders, team members, influencers, and loyal customers.
Consider asking questions from audience members to increase their engagement with your video content. You can also create a solo Q&A answering your customers’ frequently asked questions.
The COVID-19 pandemic led to a surge in live streaming due to many special events being transitioned online. Live broadcasts are videos that feature performances, real-time conversations, or virtual events. Specific examples include news broadcasts, breaking announcements, and live interviews. Live broadcasts are pretty easy to produce, making them convenient for businesses to personalize their relationships with customers.
Challenge videos can be a fun way to encourage your customers to participate alongside your brand while allowing a wider audience to follow their lead. Your challenge may even go viral, especially on continually growing social media sites like TikTok.
Feel free to get creative with your challenge ideas. Create a dance, start a trendy prank, or ask people to make other videos with popular audio. The results can be both fun and hilarious if enough people get involved with the challenge!
Looking for even more ideas? Check out the Lucie Content Portfolio.
If you’ve been interested in enhancing your visual online presence, Lucie is here to help! Our experienced professionals are ready to enhance your business through engaging videos. Fill out our contact form to get in touch with us.