New year, new you. This is a great time to create brand profiles to draw in new potential customers and followers. Your brand profile is your brand's identity, and that identity is what makes your brand memorable.
These brand profiles should showcase what your brand does and what makes it special. Brand profiles incorporate consistent colors, themes, images, and a strong brand "voice" to create a cohesive identity.
The new year is a good time to revamp your brand profile as well if you've been waiting for an opportunity for a big change.
Highlight reels are fantastic at the end of the year or at the beginning of the new year. You get to repurpose old content and create something new and interesting with it, as well as show off what a successful year you've had.
What types of things should go into your highlight reels? Common inclusions include:
Really, anything that was exciting for your business in the previous year can go into a highlight reel.
New Year's Resolution Content
Who doesn't love a good New Year's resolution? Make resolutions for your brand and share them with your followers through your content.
Resolutions can be for the brand itself, or even for the people who work with you. People love seeing "behind the scenes" content, so asking all of your employees about their New Year's resolutions and creating a video or graphic of the answers is a fun and timely idea.
Never underestimate the importance of content trends on social media. Keep a close eye on popular social media platforms like Instagram and TikTok and see what other creators are doing. Riding the wave of an ongoing trend can give your brand a major boost. This is when you want to pull out your high-quality creative cap. Being seen as a top tear content creator when a trend is going viral can give your brand hockey-stick growth.