Social media marketing is not only about selling products and services. It’s about connecting with your audience in a way that makes them feel like they know you on a personal level. Creating connections and humanizing businesses and organizations is a passion for the Lucie team
Lucie Content Blog
Getting started with a social media strategy
Social media is at the center of our culture. This means it needs to be at the center of your marketing plan as well. Social media marketing is not only about selling products and services. It’s about connecting with your audience in a way that makes them feel like they know you on a personal level. Creating connections and humanizing businesses and organizations is a passion for the Lucie team.
Lucie has generated millions of social media impressions for our clients. We do not post just to post. We post with a purpose. There is a method behind how we approach social media marketing.
Here are a few of our tips to get started with a social media strategy.
1. Make Social media marketing goals based on research
How are your competitors leveraging social media to achieve the goals you want? Want to find out what’s working in your industry? Start with an analysis of your competitors. Find out:
What are they posting?
Where are they posting?
When are they posting?
How are those posts performing?
This should offer insight into where you should focus your efforts.
Next, consider what you are already doing if you currently have a social media account. What is working and what is not? What are your best posts? What were the easiest posts for you to create?
Consistency is one of the most important aspects of your social media strategy. Think about it like making a deal with your audience. You commit to posting quality content at a good time and your audience commits to consuming that content because they know what to expect.
2. Choose your platforms and customize your strategies
Each social media platform has a different feel and a different way the audience expects things to flow. For example, you should not make the same post for Twitter that you would for TikTok. Tweets tend to be information-heavy while Tiktok posts are more visually striking.
3. Create a calendar filled with compelling content
The best way to stay on top of social media is to plan out your posts in advance. This will help ensure there is a consistent mixture of content to keep your audience entertained while still promoting your brand.
Try picking themes based on your research from before. Two posts per week is a great way to get started. Be sure to mix promotional posts along with your entertainment content. It’s also ok to break up longer-form content into smaller parts. Building anticipation can be a great driver of traffic.
4. Track results and make adjustments
Here is where you get to see the impact of all your work on your project. Most social networks will have some analytics built in, but having a business account typically will yield more data. Take a look at your analytics and see the growth.
What are people responding to?
Are there trends based on certain posts?
Is there anything that generates more interest than something else?
Are you getting more visits to your website from certain content?
Social media is always changing. We have to constantly change with it to appear fresh and exciting. What may have worked last month might not be as effective now.
Social media can be a powerful tool for your business if done right. It helps your business be relevant, appear more trustworthy, and build an army of dedicated fans and customers. In that same sense, done poorly, it has the potential of pushing your audience away. That’s why it’s so important to have a strong social media strategy and a team of experts to help guide you — and that’s also where the Lucie content team comes in. With our wide range of experience, exceptional ability to find the right story, and team of incredible creatives, we can help your business push through the noise of modern media consumption. We cannot wait to help you make your next compelling post!
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