How to Create a Successful Video Marketing Strategy

In a virtual world, it’s hard to create meaningful connections. But no matter how many devices we own or social media channels we use, there should be one central focus for marketing: people.

Through decades of experience, we’ve found that video creates an emotional connection that other mediums simply can’t. Video draws you in and tells a story. Video can help form relationships that people naturally crave.

Today, video is a key part of the digital marketing strategy.

Statistics back up why video marketing is so effective:

  • Internet users consume up to 16 hours of digital video every week

  • 66 percent of consumers prefer watching a video to reading about a product

  • 81 percent of businesses are using video marketing

How do you turn video into a tool to grow your business? Consider the following strategies:

  1. Make video the central focus of your website. When someone visits your website, you only have a few seconds to capture their attention. By placing a video as the centerpiece on your website, you’re giving a consumer the option to consume content and learn more about your business immediately. This strategy can help lower your website’s bounce rate (keep users there longer) and increase conversions. It’s a trend you cannot ignore. One study found users will spend 88% more time on a website with video. You have plenty of options for the video you want to showcase. Our suggestion is to make sure your video evokes emotion and creates a personal connection. The video on the homepage of Starling Senior Living, designed and created by the Lucie team, draws you in by focusing on people. Video can also be used on other pages of your website to introduce your team or business, or offer an overview of your products or services.

  2. Publish video content on a regular schedule. There is no such thing as “one and done” in the video marketing world. People crave content. Once you’ve captured their attention with one video, keep their interest by offering more. Don’t let them slip away! Use videos to answer frequently asked questions and help turn your prospect into a customer. Plus, the more content you create, the better your search results. A big part of the SEO strategy is content. The more content you create, the higher your business will rank in Google. Google has started focusing on helpful content, so keep that in mind when you’re creating videos.

  3. Create videos for multiple channels. Short, snappy videos work well for social media and can increase engagement rates. As someone is scrolling through a sea of images, videos really help capture attention. Consider behind-the-scenes videos or client tutorials for social media channels. Landing pages are another great place for videos. A short video explaining why someone should want more information about your business or product can increase conversion rates. Lastly, don’t forget about email campaigns. Sending a prospect a video feels personal and can help convert them into customers.

The digital marketing landscape is changing quickly, and video marketing will continue to be a big part of successful strategies.

At Lucie Content, we believe everyone has a story to tell and we want to tell yours. We’ve spent decades working with video and know it has the power to transform businesses. Contact us to get started building your video marketing strategy. Let's work together to Create Your News!