Top 6 Video Marketing Myths

Video is a vital part of your digital marketing plan, but there are several common misconceptions that stop businesses from using it to their advantage. The importance of video has become clear over the last few years. 84% of people say they’ve been convinced to buy a product or service by watching a company’s video.

Still, many businesses are hesitant to adopt video marketing. If you’re unsure, we want to empower you to create meaningful video content that will help drive results by debunking six myths.

  1. “Video takes too much time and effort to create.” We get it - time is one of the most valuable resources. Videos can take time and effort to create, when you try to do it all yourself. When you work with a team of experts like Lucie Content, we do the heavy lifting so you can enjoy the results. Our team handles video creation from start to finish, working with you to bring your vision to life. Or, if you don’t have a vision yet, we can help create one.

  2. “I don’t have the budget to create videos.” Another major factor stopping companies from creating video content is cost. Video is more affordable and accessible than ever before. Whether your company has a dozen employees or thousands of employees, start by dedicating a portion of your marketing budget to video. There are solutions for every budget.

  3. “No one in our industry is interested in video.” If you think video is underutilized in your industry, that likely means there is a huge opportunity. Check out these five industries where video is booming. If your competitors haven’t picked up on the importance of video marketing, use that to your advantage and get ahead of them! The demand for video is driven by humans, not businesses - and humans love video.

  4. “I don’t have a video marketing strategy.” You don’t need to look 10 years in the future to create solid, impactful video content today. Developing a strategy often takes time. If you need some ideas to get started, read seven types of videos to create right now.

  5. “There is no way to measure a video's ROI.” Video is an investment, so tracking your return is critical. It used to be difficult to prove a video’s ROI, but that’s not true anymore. Video marketers can track everything from views, to click through rates, to how long people watched a video and where they stopped watching. It’s easier than ever to track if a video is attracting new leads or helping customers make a buying decision. We highlight several video marketing metrics that matter in this article.

  6. “My video won’t go viral, so what’s the point?” The reality is, most videos won’t go viral, so that shouldn’t be your goal. Instead, focus on providing relevant, authentic content that raises awareness and helps your customer solve problems. The goal is not to gain the most views. The goal is to get the right viewers so you can turn them into customers.

Video is a powerful tool that your business should use to your advantage. It’s not as complicated as you think, especially when you work with experts like Lucie Content. Video storytelling is a critical part of who we are. Let’s work together to create your news!