Video Marketing Statistics That Deserve Attention

Video marketing is booming in 2021. More businesses are using video to communicate their products or services, their brand, and their story. The COVID-19 pandemic accelerated the trend in certain ways. With so many people at home during the pandemic, video helped create connections.

We believe video is a critical part of any digital marketing strategy. Using video can help you reach your marketing goals, like driving sales, growing brand awareness, and generating leads. The demand for video marketing is growing rapidly, and if you’re looking for business growth, it’s time to get started.

We pulled key statistics from Wyzowl’s State of Video Marketing 2021 that reflect the power of video. Wyzowl interviewed both marketers and consumers for their results.

Statistics on video consumption:

  • When asked about the type of tool used to learn about a product or service, 69% of consumers say they’d prefer to watch a short video. In the next highest response, 18% say they’d like to read a text-based article or post.

  • People watch an average of 18 hours of online video per week. Wyzowl has tracked usage for the past seven years, and consumption is up seven and a half hours per week in the last three years.

  • People are twice as likely to share video content with their friends than any other type of content. Video is ahead of social media posts, blog posts or articles, and product pages.

Statistics on audience trends:

  • The number of businesses using video marketing has increased 41% since 2016.

  • 68% of consumers say the COVID-19 pandemic impacted the amount of video content they watched online. 96% say the amount of video they’ve watched online has increased.

  • Nearly nine out of ten people say they want to see more videos from brands in 2021.

Statistics on the impact of video:

  • 86% of video marketers say video has increased traffic to their website.

  • 84% of people say they’ve been convinced to buy a product or service by watching a company’s video.

Statistics on types of videos:

  • 94% of people report watching explainer videos to learn about a product or service. 84% say the video swayed them to buy.

  • The amount of people using webinars jumped significantly in 2020. Only 46% of people used webinars in 2019. In 2020, that number rose to 62%.

  • 87% of video marketers say YouTube is an effective channel for them.

What are you waiting for? Don’t let your competitors get ahead of you when it comes to video marketing. It’s time to develop your video marketing strategy and see how it fits in your overall digital marketing strategy.

Contact the experts at Lucie Content to get started today! Let’s work together to create meaningful video content and create your news.