What Is Content Marketing? How Should I Use It?

Content marketing uses helpful and valuable information to connect to an audience, build a relationship, and strengthen brand loyalty.

When we have a problem we need to solve, we often turn to Google or other search engines for help. For example, if you have a leaky toilet, you might search “how to fix a leaky toilet.” One of the top results is a video from Home Depot.

Is that a coincidence? It is not. Home Depot created that content to help you solve a problem. Their goal is to build brand loyalty, so after you watch the video, you'll take a trip to the nearest store to buy everything you need to fix your toilet.

The next time you have a problem around the house, Home Depot hopes you will remember that video and turn to them again. By offering this content, the business is positioning itself as an expert in the home improvement field.

Content marketing for other companies works in the exact same way. Someone has a problem, searches for a solution, and finds a helpful piece of content. That’s the beginning of a relationship that can grow and develop. The ultimate goal is to increase business and make sales.

What’s considered content marketing?

Any of the following and more:

● Videos

● Blogs

● Webinars

● Infographics

● Websites

● Podcasts

● Social media

● Ebooks

● Newsletters

● Emails

Content marketing is a critical part of your overall digital marketing strategy. When you pair content marketing with Google ads, a user-friendly website, and an overall consistent online presence, it can be an extremely effective way to increase your brand’s awareness.

Why should I use content marketing?

Content marketing positions you as an expert in your field. It gives you an opportunity to build trust with an audience and turn that audience into customers.

Creating valuable, meaningful content is a win for you and your customers. You’re providing an asset to others without much effort, and in turn, you have the chance to spotlight what’s important to you.

It doesn’t matter if you are B2B or B2C. It doesn’t matter if you are a nonprofit, a small business, or a large company. Content marketing can engage your audience and keep them engaged for years to come.

A winning content marketing strategy targets the right people on the right platform with the right information. Lucie Content has the expertise to create your strategy and your story, and help you Create your news.

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