As a small to medium business owner, the issue that will likely impact you most when you remain on Twitter is the for-purchase "verified" checkmark.
In the past, if you were verified, you had to undergo a verification process to get your blue checkmark. You had to send in documentation to prove your identity. You then were able to get the blue checkmark for free.
However, under Musk's reign, the opposite is now true.
Anyone can now purchase a blue check mark for $7.99. This is not a one-time fee. Your business will need to continue paying about $8 monthly as a subscription fee to retain your blue checkmark.
This applies to both new applicants and those who had verification prior to Musk buying Twitter.
Now, anyone can get a blue check mark next to their name. It no longer is reserved for celebrities, influencers, and verified businesses.
Your business also may need to contend with impersonation accounts. These accounts could use your name, become verified, and choose to misrepresent your business.
Mastodon is a potential way out of this predicament.