Why Storytelling Is So Important For Nonprofits

In the United States, there are 1.5 million nonprofit organizations. Each of them solves problems, promotes civic engagement, and drives economic growth.

So, how do you make your nonprofit stand out?

We believe all nonprofits share one foundation -- people. Nonprofits exist to improve communities for people. Nonprofits are run by people. And behind every person, there is a story. Since nonprofit revenue relies partly on the goodwill and charity of others, it’s important for donors to hear those stories.

Nonprofits advocate for communities and causes. Storytelling can advocate for the people in the community who benefit from nonprofits.

5 Ways Storytelling Benefits Nonprofits

  1. Storytelling creates a connection - For nonprofits to succeed and keep serving communities, a connection is key. How are you helping? Who do you want to help and serve? How can others help you meet your goal? Storytelling can put a face to your organization, creating a connection that statistics and facts simply can’t.
  2. Storytelling spotlights important issues - Here’s the truth: the media is not going to highlight the issues that are important to you. Even if they do, someone else is in control of the narrative. Storytelling allows you to control the spotlight. If you want to show people what’s going on in the community and the problems you’re trying to solve, you should tell the story.
  3. Storytelling creates growth - You can likely improve fundraising efforts by telling the stories of people impacted by nonprofits. Tell your donors where their money is going and inspire potential donors with great stories.
  4. Storytelling educates donors - How much do people know about your cause? Storytelling educates donors to problems they might not know exist. You can explain how your nonprofit solves community problems.
  5. Storytelling creates positive stories - We know there are stories of hope and empowerment created by the work of your nonprofit, and you should feature them. Storytelling allows these positive stories to be heard and for neighbors to know the critical work your nonprofit is doing.

Storytelling Platforms For Nonprofits

Now that you know why nonprofits should use storytelling techniques, let’s talk about which platforms to use to put that plan into action.

  • Video - Great stories told through video can create a powerful connection.
  • Live Event - From webinars to live summits, a live event is a creative way to update what your organization is accomplishing.
  • Social Media - We’ve all seen the power of social media. With so many different platforms, you’re sure to reach your target audience.
  • Blog - A blog is a great way to let people know about the work you’re doing, but it can also help educate and explain the problems you’re trying to solve.

Storytelling options are endless, but you have to start somewhere to make your organization stand out.

Storytelling is the heart of Lucie Content. We want to show the value of your work, and we have the expertise to make sure your stories reach the audience that needs to hear them.

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