Welcome to Lucie Content, your go-to source for the latest updates in the world of technology, video production, and social media. Our blog covers a wide range of topics, from the newest gadgets and software releases to tips and tricks for creating compelling video content and building a strong social media presence. With our team of expert writers and industry insiders, you can be sure you're getting accurate, up-to-date information that will help you stay ahead of the curve. Whether you're a tech enthusiast, content creator, or social media manager, we've got you covered. So sit back, relax, and let us keep you in the know.
Why Your Team Needs Employee Profile Videos
Discover the power of employee profile videos in highlighting the unique talents, skills, and personalities within your organization. These captivating videos humanize your workforce, foster connections, and bring authenticity and transparency to the forefront.more
Congrats to our Telly Winning Team!
The Telly Awards is an annual international competition that honors excellence in video and television across various platforms. It recognizes outstanding work in television commercials, programs, branded content, video production, and online videos.more
Why Your Company Conference Needs Video
Companies and businesses alike typically have multiple conferences a year. Whether its TED’s Annual Possibility Summit,...more
4 Video Marketing Ideas for Nonprofits
Video marketing can help enhance your nonprofit’s brand, strengthen credibility, and drive meaningful support resulting in more conversions. Conversions for nonprofits can range from signing a petition, to sharing fundraising pages, and of course donating.more
The Road to the Emmys!
Lucie Content will be front and center at the Southeast Emmys on June 17, 2023 here in Atlanta, GA! We’re hopeful that we’ll get a win, but thankful to even be in the position to submit. We’ll catch up with others in our industry, network with potential clients, and mix and mingle with our...more
15 Video Ideas You Didn't know Your Company Needed Part: 3
Get new and engaging video content ideas for business owners, content creators, or anyone with a camera in our mini-series '15 Video Ideas You Didn’t Know Your Company Needed.' Click here for Part 3: Finale! #webinar #quicktips #promoteevents #businessowner #contentcreatormore
What is Live Streaming and How Does it Work?
Looking to improve your business's online presence and engage with your audience in real time? Live streaming may be just the tool you need. Lucie Content's latest article breaks down everything you need to know about live streaming, from how it works to the types of events you can stream....more
15 Video Ideas You Didn't Know Your Company Needed - Part 2
Welcome to part two of ‘15 Video Ideas You Didn’t Know Your Company Needed.’ A mini-series where we provide business owners, content creators, or anyone with a camera with new, fresh video ideas....more
How to Find the Perfect Production Studio in Atlanta, GA
There are hundreds, if not thousands, of video production studios in Atlanta, GA. Some are large enough to film movies while others are more intimate and great for smaller projects. With so many options available, it can be challenging to figure...more
Introducing Lucie Studios - 1379 Chattahoochee Ave NW Atlanta, GA 30318
After almost two decades in the news business, our CEO and Founder Craig Lucie is now using his background to help businesses, non-profits and individuals follow this motto: #Createyournews™.
Now we’re giving clients,...more
15 Video Ideas You Didn't Know Your Company Needed - Part 1
As a business owner, there are likely hundreds if not thousands of things that consume your day, but brainstorming video ideas to enhance your marketing doesn’t have to be one of them! Follow along this three-part series of ‘15 Video Ideas You Didn’t Know Your Company Needed.’ If you’re still...more
5 Great Social Media Content Ideas for Your Small Business for St. Patrick's Day
St. Patrick's Day is just around the corner, and as a small business owner, you may be wondering how to incorporate this fun-filled holiday into your social media strategy. With over 2.8 billion active users on social media, it's important to ensure your content stands out from the rest.more
A Brand ‘Refresh’: What It Is, What It Isn’t, And Why You May Need One
A brand refresh is when a company decides to freshen up messaging and visuals, while maintaining its identity. This can be for a variety of reasons, but regardless of the motivation, the change should reflect how your company and customers are constantly evolving and growing.more
Does my Company need a blue checkmark?
Verification is becoming a hot-button topic for many businesses that rely on social media. In this Lucie Blog, we'll dive into the new verification services and whether or not they are best for your business.more
Why You Need to Hire a Video Production Company
Hiring the right video production company is essential to making your project a success. It’s more than just setting up a tripod and pressing record. Quality is extremely important, especially since video production is often an investment. The company you hire should have a team of experts, top...more
Create Your News Is Now Trademarked!
We’re starting 2023 with some exciting news: our motto ‘Create Your News™’ has officially been trademarked (hence the ™)! Learn why we decided to trademark ‘Create Your News ™, the benefits of having a trademark, frequently asked questions, and more below!more
What is DALL-E 2?
AI is the latest tech craze and it's not going anywhere. Last time we told you about Chat GPT. Now we want you to know about DALL-E 2. The text-to-graphic AI is becoming increasingly popular and powerful.more
What is ChatGPT?
ChatGPT is a language generation model that can generate human-like text. It can write books, code a website, and even give you advice. It has the potential to revolutionize video production by assisting in scriptwriting, subtitles, and video ideation. It can also write a press release, outline...more
Recent Changes to Instagram That Content Creators Need to Know About
As your resident content expert, Lucie Content keeps up with changes to social media so you don't have to. More than 1.3 million users are logged in and active on Instagram at any given time. That said, a significant...more
Recap 2022 with Lucie Content
2022 has been a great year for Lucie Content! From Emmy wins to new team members, we have come a long way from our humble beginnings in 2019. Thankful, excited, and geared up are just a few words to describe how we feel about this upcoming year! But first, let’s take a look back at 2022…more
A Simple Guide to Content Planning for 2023
The key to successful content creation is having a solid plan. Read on for key content planning tips to utilize in the new year.
Experts believe that 2023 is going to bring some challenges for brands and...more
5 Tips to Make the Most of Your Holiday Content Strategy
Consumers are expected to spend an average of $932 on gifts this holiday season. Many of those gifts and services will be found on social media. For success on your social channels during...more
What is Mastodon?
Twitter may have lost over one million users since Elon Musk took over the platform. This mass exit has led to the expansion of other social networking...more
6 Video Content Ideas for Social Media
As digital marketing continues to grow, it’s important for businesses to keep up with customer-oriented trends. One of these trends is video content for social media. At this point in time, customers have an expectation for businesses to have a visual form of online communication.
5 Quick tips for content creation
In this Lucie Blog post we'll briefly discuss the content creation process and give you 5 tips on how to take your content to the next level.more
Lucie Content Names Veteran Journalist, Strategist, Storyteller Aaron Diamant Senior Vice President of Content and Development
(Atlanta, GA - September 20, 2022) Following a year-long partnership, Lucie Content is proud to announce Aaron Diamant has joined its leadership team as Senior Vice President of Content and Development. In this expanded role, Aaron will provide leadership, direction and coordination of Lucie...more
Getting started with a social media strategy
Social media marketing is not only about selling products and services. It’s about connecting with your audience in a way that makes them feel like they know you on a personal level. Creating connections and humanizing businesses and organizations is a passion for the Lucie teammore
Why Vertical Video is So Important
Until the advent of the smartphone, video production was exclusively in a horizontal format. But now, we're seeing a drastic change in media production and consumption.more
A Comprehensive Guide on Optimizing Your Video Content for SEO
Optimizing your videos for SEO is necessary for a successful marketing campaign. This guide will help you get started with giving your video the best opportunity tomore
How to Create a YouTube Channel: A Guide to Getting Started
If you are looking for new tools to market your business, YouTube can help. Here is everything you need to know about getting started creating a YouTube channel.more
Get Viewers to Watch Your Video Longer
At Lucie, we want to showcase your story and to tell it in the most impactful way. One of the main tools we use to do that is compelling video content. But, as our culture’s appetite for this type of content grows, it seems as though audiences’ attention spans have shrunk considerably....more
Why You Need Employee Profile Videos: Updated 2022
Studies show that users spend 88% more time browsing on websites that have videos. Video marketing is without a doubt one of the most important forms of advertisement for your...more
Lucie Content and the NBA: How Lucie Content would cover the NBA Draft
The 2022 NBA draft is here. With names like Chet Holmgren, Paolo Banchero, and Jabari Smith highlighting the top of the draft, the team at Lucie Content has big ideas on how to cover an event like this for a client like the NBA.
The NBA draft is already a...more
Lucie Content Selected as One of Top Content Marketing Agencies in Atlanta
Lucie Content is excited to announce it has been selected as one of the Top Content Marketing Agencies in Atlanta!
Lucie Content Celebrates Two Southeast Emmy Wins
Lucie Content was honored with two awards from the Southeast Chapter of the National Academy of Arts & Sciences.
The Lucie team, led by CEO Craig Lucie and COO George Marshalek, were at the ceremony and received the first award of the night in the category of Arts/Entertainment - Short...more
10 Content Creation Tools for Video Marketing
Did you know that more than eighty percent of video marketers agree that video is an effective tool for generating leads? Video content continues to become a more effective marketing tool for businesses that want to increase awareness of their brands. In fact, if you're not yet embracing video...more
How to Use Video for Business Development
In this guide, we'll explain how video production can help you promote and elevate your brand. We'll also give you the ultimate tips on digital marketing best practices, so you can be sure it'll succeed.more
4 Reasons Wealth Managers Should Start Creating Videos About the Market
83% of businesses state that video content creation is a crucial part of their ROI. In recent years, the face of social media has changed.
Long-form content, such as blogs or opinion pieces, doesn't get as...more
Marketing in the Metaverse in 2022
Plan for 2022: Here's A Year Worth of Content Ideas
As content creators, we understand how daunting it can seem to continuously come up with new ideas. To jump start 2022, we came up with content ideas for each month of the year.
These topics can work as social media posts, blogs content, videos, podcasts, or all of the above. They may even...more
4 Guidelines to Improve Your Video Marketing Strategy
A video marketing strategy is more than just posting random content on YouTube and TikTok. A video marketing strategy should align with your overall business goals. After all, if you’re investing in video content, you should maximize your return on investment. Video is often more expensive than...more
Tips for Creating 'Day in the Life' Videos
His alarm goes off between 7:00 and 7:30 a.m. It’s a long journey downstairs, as his parents help him move into a specially designed chair. After breakfast, it’s straight to work. Then several days a week, he focuses on training in the afternoon.
Kevin Enners’ day is so familiar yet so...more
Top 6 Video Marketing Myths
Video is a vital part of your digital marketing plan, but there are several common misconceptions that stop businesses from using it to their advantage. The importance of video has become clear over the last...more
Should I use an image or video on social media?
Standard text posts are a thing of the past. Almost every social media post now contains an image or video. The goal is to catch attention with the image or video and get the person scrolling to stop and look at your content. To catch that attention, should you use an image or a video?
Marketing Tips for Financial Businesses
Wealth management firms, financial planners, and other financial institutions are often highly regulated, but don’t let that stop you from marketing your business.
The Lucie team believes marketing is especially important for financial companies because they are built on relationships. We...more
Driving Digital Engagement with Video
Video is one of the most influential ways to drive sales. In Wyzowl’s The State of Video Marketing 2021 report, 84% of people said “they’ve been convinced to buy a product or service by watching a brand’s video.” Video is...more
5 Ideas for Brand Videos
Brand videos are an effective way to spotlight your company by focusing less on products and services and more on storytelling. At Lucie, our goal is to help companies create their news. Brand videos are a great way to get attention on your mission and your story.
The story behind...more
What Does It Mean to Humanize Your Brand?
Amazon has dominated the online marketplace for years by listening to customers, inventing for customers, and delivering a personalized experience for customers (free...more
3 Video Marketing Trends in 2021
Video marketing increases website traffic, increases the amount of time spent on websites, and helps people understand your product or service better than a text explanation. Videos also increase engagement on social media. With all of those benefits, it’s no surprise that...more
Video Marketing Metrics that Matter
Businesses are starting to realize that video is key to growth. We’ve talked about ways video can connect with your audience,...more
Video Marketing Statistics That Deserve Attention
Video marketing is booming in 2021. More businesses are using video to communicate their products or services, their brand, and their story. The COVID-19 pandemic accelerated the trend in certain ways. With so many people at home during the pandemic, video helped create connections.
Why Video is the Future of Content Marketing
People are engaging with more digital content than ever before, but there is one medium that helps businesses stand out from the rest: video.
Video is still under-utilized by many industries, but consumers crave it....more
Social Media Marketing in 2021 (Pros and Cons)
Social media in 2021: Is it a “necessary evil” or a tool for business growth? It all depends on your perspective.
We view social media as a great opportunity to reach your audience. Half of the entire world is on some form of social media. With an audience that large, it’s the best way to...more
5 Industries Investing in Video Marketing
Video tells stories, creates a personal connection, and is one of the most powerful marketing tools out there. Industries are starting to figure out how to use videos in their marketing plan, and as a result, video marketing is surging.
Here’s a look at five industries where video is...more
7 Types of Videos to Create Right Now
At Lucie Content, we love video because of the way it can grab your attention, tell a story, and create an emotional connection.
Video is a great way to engage your audience, but there are so many options it can be difficult to know where to start. We’re breaking down seven types of videos...more
How to Create a Successful Video Marketing Strategy
In a virtual world, it’s hard to create meaningful connections. But no matter how many devices we own or social media channels we use, there should be one central focus for marketing: people.
Through decades of experience, we’ve found that video creates an emotional connection that other...more
Building a Brand for Your Business
Some of the clients we work with know their brand. They have established style guides and know their target audience.
Other clients are still trying to nail down their brand, or they’re just getting to the point where developing a brand is a priority in order to increase sales.
Here's What You Need on Your Website
Nearly every company has a website, but not every company has a quality website. Can someone go to your page and tell what service or product your business offers within five seconds? If not, you’re likely missing out on opportunities (and sales).
There has to be a balance between...more
Value + Content = Conversions
The secret to growing your business is out. A great product or service, a solid internal team, and hard work all matter. But there is something else that can support your business and generate more sales - valuable content.
Valuable content has the potential for a high...more
3 Tips for Creating Quality Video Content
Every day, people watch more than a billion hours of video on YouTube. If you’re a B2B company, B2C company, or nonprofit, this audience likely includes customers or...more
Digital Marketing 101
The key to great marketing is to use the right platform to reach the right people at the right time.
With so many people online, traditional marketing methods have a much harder time accomplishing that goal. But digital marketing, which is any form of marketing that exists online, has a...more
Where to Start with Social Media Advertising
With more than 2.38 billion monthly active users on Facebook and 500 million daily Instagram users, social media marketing is an incredibly effective tool to build brand awareness and reach an...more
How To Create Your News
What’s your business story?
Whether it’s the motivation behind your company, the way you treat your employees, or why you always want to deliver the best results for customers, you have a story. Your story is the heart of your business. It’s a reflection of your values and your...more
Live Video Marketing Is Here To Stay
In 2020, you probably signed into more Zoom meetings and attended more webinars than ever before. Conferences and trade shows were canceled, business trips halted, and homes turned into offices during the COVID-19 pandemic.
Even in a vaccinated world, live video and virtual events are...more
How COVID-19 Changed Marketing
COVID-19 likely changed something about your business and your life.
If nothing else, you might find yourself spending more time at home than you used to. The same is probably true for your customers.
That means methods of traditional marketing - like billboards,...more
Using Video To Deliver Your Message
There are millions of videos on the internet right now. How are you going to make yours stand out?
Don’t let the challenge of creating memorable, quality videos intimidate you. It’s obvious people are hungry for video. Recent studies found that...more
What Is Content Marketing? How Should I Use It?
Content marketing uses helpful and valuable information to connect to an audience, build a relationship, and strengthen brand loyalty.
When we have a problem we need to solve, we often turn to Google or other search engines for help. For example, if you have a leaky toilet, you might...more
6 Reasons Your Business Needs Social Media
The COVID-19 pandemic only increased the amount of time we spend online. A report by eMarketer found adults in the United States spent nearly eight hours a day...more
Why Storytelling Is So Important For Nonprofits
In the United States, there are 1.5 million nonprofit organizations. Each of them solves problems, promotes civic engagement, and drives economic growth.
So, how do you make your nonprofit stand out?
We believe all nonprofits share one foundation -- people. Nonprofits exist to...more
5 Reasons Digital Marketing is Key in 2021
Is your business ready for 2021?
Digital marketing can set your business up to grow and thrive. COVID-19 changed the way people operate. Now more than ever, customers and clients want to hear from you. Digital marketing is the best way for your business to communicate and control your...more
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