Welcome to Lucie Content, your go-to source for the latest updates in the world of technology, video production, and social media. Our blog covers a wide range of topics, from the newest gadgets and software releases to tips and tricks for creating compelling video content and building a strong social media presence. With our team of expert writers and industry insiders, you can be sure you're getting accurate, up-to-date information that will help you stay ahead of the curve. Whether you're a tech enthusiast, content creator, or social media manager, we've got you covered. So sit back, relax, and let us keep you in the know.
In the ever-evolving landscape of the publishing industry, authors are constantly seeking innovative ways to captivate their audience and enhance their book's visibility. One such method gaining traction is the production of audiobooks.more
In the fast-paced world of real estate, where first impressions are crucial, the use of video content has emerged as a game-changer for agents looking to showcase properties in a dynamic and engaging way.more
Discover the benefits of biannual website refreshes with our insightful article. Learn how updating your site every six months can enhance user experience, boost SEO, and keep you ahead in the digital race. From embracing new technologies to refining your brand's online identity, understand the...more
Elon Musk, the visionary entrepreneur known for his groundbreaking work in electric vehicles, space exploration, and artificial intelligence, is at it again with a bold new project. This time, he's turning his attention to the world of social media. Musk has expressed a keen interest in...more
Discover the top 5 compelling reasons why your company should invest in a podcast. Learn how a podcast can elevate your brand and why Lucie Studios in Atlanta, Georgia, is your go-to podcast studio.more
Discover the advantages of bringing a former news reporter on board to strengthen your business. Learn how their storytelling prowess, media know-how, and crisis management skills can revitalize your brand. Find out how Lucie Content, led by seasoned news anchor Craig Lucie, can amplify your...more
Boost your business with these 5 video marketing ideas for the rest of the year. Engage your audience, showcase testimonials, and create valuable content that drives results. Embrace the power of video today!more
Music acts as a captivating element that grabs the viewer's attention from the start and helps maintain engagement throughout the video, ensuring a memorable and impactful viewing experience. It enhances storytelling by providing cues for transitions, emphasizing key moments, and creating a...more
In today's digital age, financial advisors face the challenge of standing out in a competitive market and effectively communicating their value to potential clients. Learn how video marketing can revolutionize your strategy, enhance engagement, simplify complex concepts, build trust, and expand...more
Enhance your legal practice with Employee profile videos. Establish trust, showcase expertise, and connect personally. Discover how attorneys can leverage the power of employee profile videos to humanize their services, build trust, and differentiate themselves in a competitive legal market.more
Discover the power of employee profile videos in highlighting the unique talents, skills, and personalities within your organization. These captivating videos humanize your workforce, foster connections, and bring authenticity and transparency to the forefront.more
Video marketing can help enhance your nonprofit’s brand, strengthen credibility, and drive meaningful support resulting in more conversions. Conversions for nonprofits can range from signing a petition, to sharing fundraising pages, and of course donating.more
Lucie Content will be front and center at the Southeast Emmys on June 17, 2023 here in Atlanta, GA! We’re hopeful that we’ll get a win, but thankful to even be in the position to submit. We’ll catch up with others in our industry, network with potential clients, and mix and mingle with our...more
Get new and engaging video content ideas for business owners, content creators, or anyone with a camera in our mini-series '15 Video Ideas You Didn’t Know Your Company Needed.' Click here for Part 3: Finale! #webinar #quicktips #promoteevents #businessowner #contentcreatormore
Looking to improve your business's online presence and engage with your audience in real time? Live streaming may be just the tool you need. Lucie Content's latest article breaks down everything you need to know about live streaming, from how it works to the types of events you can stream....more
Welcome to part two of ‘15 Video Ideas You Didn’t Know Your Company Needed.’ A mini-series where we provide business owners, content creators, or anyone with a camera with new, fresh video ideas....more
As a business owner, there are likely hundreds if not thousands of things that consume your day, but brainstorming video ideas to enhance your marketing doesn’t have to be one of them! Follow along this three-part series of ‘15 Video Ideas You Didn’t Know Your Company Needed.’ If you’re still...more
St. Patrick's Day is just around the corner, and as a small business owner, you may be wondering how to incorporate this fun-filled holiday into your social media strategy. With over 2.8 billion active users on social media, it's important to ensure your content stands out from the rest.more
A brand refresh is when a company decides to freshen up messaging and visuals, while maintaining its identity. This can be for a variety of reasons, but regardless of the motivation, the change should reflect how your company and customers are constantly evolving and growing.more
Hiring the right video production company is essential to making your project a success. It’s more than just setting up a tripod and pressing record. Quality is extremely important, especially since video production is often an investment. The company you hire should have a team of experts, top...more
We’re starting 2023 with some exciting news: our motto ‘Create Your News™’ has officially been trademarked (hence the ™)! Learn why we decided to trademark ‘Create Your News ™, the benefits of having a trademark, frequently asked questions, and more below!more
ChatGPT is a language generation model that can generate human-like text. It can write books, code a website, and even give you advice. It has the potential to revolutionize video production by assisting in scriptwriting, subtitles, and video ideation. It can also write a press release, outline...more
2022 has been a great year for Lucie Content! From Emmy wins to new team members, we have come a long way from our humble beginnings in 2019. Thankful, excited, and geared up are just a few words to describe how we feel about this upcoming year! But first, let’s take a look back at 2022…more
As digital marketing continues to grow, it’s important for businesses to keep up with customer-oriented trends. One of these trends is video content for social media. At this point in time, customers have an expectation for businesses to have a visual form of online communication.
Lucie Content Names Veteran Journalist, Strategist, Storyteller Aaron Diamant Senior Vice President of Content and Development
(Atlanta, GA - September 20, 2022) Following a year-long partnership, Lucie Content is proud to announce Aaron Diamant has joined its leadership team as Senior Vice President of Content and Development. In this expanded role, Aaron will provide leadership, direction and coordination of Lucie...more
Social media marketing is not only about selling products and services. It’s about connecting with your audience in a way that makes them feel like they know you on a personal level. Creating connections and humanizing businesses and organizations is a passion for the Lucie teammore
If you are looking for new tools to market your business, YouTube can help. Here is everything you need to know about getting started creating a YouTube channel.more
At Lucie, we want to showcase your story and to tell it in the most impactful way. One of the main tools we use to do that is compelling video content. But, as our culture’s appetite for this type of content grows, it seems as though audiences’ attention spans have shrunk considerably....more
The 2022 NBA draft is here. With names like Chet Holmgren, Paolo Banchero, and Jabari Smith highlighting the top of the draft, the team at Lucie Content has big ideas on how to cover an event like this for a client like the NBA.
The NBA draft is already a...more
Lucie Content was honored with two awards from the Southeast Chapter of the National Academy of Arts & Sciences.
The Lucie team, led by CEO Craig Lucie and COO George Marshalek, were at the ceremony and received the first award of the night in the category of Arts/Entertainment - Short...more
Did you know that more than eighty percent of video marketers agree that video is an effective tool for generating leads? Video content continues to become a more effective marketing tool for businesses that want to increase awareness of their brands. In fact, if you're not yet embracing video...more
As content creators, we understand how daunting it can seem to continuously come up with new ideas. To jump start 2022, we came up with content ideas for each month of the year.
These topics can work as social media posts, blogs content, videos, podcasts, or all of the above. They may even...more
A video marketing strategy is more than just posting random content on YouTube and TikTok. A video marketing strategy should align with your overall business goals. After all, if you’re investing in video content, you should maximize your return on investment. Video is often more expensive than...more
His alarm goes off between 7:00 and 7:30 a.m. It’s a long journey downstairs, as his parents help him move into a specially designed chair. After breakfast, it’s straight to work. Then several days a week, he focuses on training in the afternoon.
Kevin Enners’ day is so familiar yet so...more
Video is a vital part of your digital marketing plan, but there are several common misconceptions that stop businesses from using it to their advantage. The importance of video has become clear over the last...more
Standard text posts are a thing of the past. Almost every social media post now contains an image or video. The goal is to catch attention with the image or video and get the person scrolling to stop and look at your content. To catch that attention, should you use an image or a video?
Wealth management firms, financial planners, and other financial institutions are often highly regulated, but don’t let that stop you from marketing your business.
The Lucie team believes marketing is especially important for financial companies because they are built on relationships. We...more
Brand videos are an effective way to spotlight your company by focusing less on products and services and more on storytelling. At Lucie, our goal is to help companies create their news. Brand videos are a great way to get attention on your mission and your story.
The story behind...more
Amazon has dominated the online marketplace for years by listening to customers, inventing for customers, and delivering a personalized experience for customers (free...more
Video marketing increases website traffic, increases the amount of time spent on websites, and helps people understand your product or service better than a text explanation. Videos also increase engagement on social media. With all of those benefits, it’s no surprise that...more
Video marketing is booming in 2021. More businesses are using video to communicate their products or services, their brand, and their story. The COVID-19 pandemic accelerated the trend in certain ways. With so many people at home during the pandemic, video helped create connections.
Social media in 2021: Is it a “necessary evil” or a tool for business growth? It all depends on your perspective.
We view social media as a great opportunity to reach your audience. Half of the entire world is on some form of social media. With an audience that large, it’s the best way to...more
Video tells stories, creates a personal connection, and is one of the most powerful marketing tools out there. Industries are starting to figure out how to use videos in their marketing plan, and as a result, video marketing is surging.
Here’s a look at five industries where video is...more
At Lucie Content, we love video because of the way it can grab your attention, tell a story, and create an emotional connection.
Video is a great way to engage your audience, but there are so many options it can be difficult to know where to start. We’re breaking down seven types of videos...more
In a virtual world, it’s hard to create meaningful connections. But no matter how many devices we own or social media channels we use, there should be one central focus for marketing: people.
Through decades of experience, we’ve found that video creates an emotional connection that other...more
Some of the clients we work with know their brand. They have established style guides and know their target audience.
Other clients are still trying to nail down their brand, or they’re just getting to the point where developing a brand is a priority in order to increase sales.
Nearly every company has a website, but not every company has a quality website. Can someone go to your page and tell what service or product your business offers within five seconds? If not, you’re likely missing out on opportunities (and sales).
There has to be a balance between...more
The secret to growing your business is out. A great product or service, a solid internal team, and hard work all matter. But there is something else that can support your business and generate more sales - valuable content.
Valuable content has the potential for a high...more
The key to great marketing is to use the right platform to reach the right people at the right time.
With so many people online, traditional marketing methods have a much harder time accomplishing that goal. But digital marketing, which is any form of marketing that exists online, has a...more
With more than 2.38 billion monthly active users on Facebook and 500 million daily Instagram users, social media marketing is an incredibly effective tool to build brand awareness and reach an...more
What’s your business story?
Whether it’s the motivation behind your company, the way you treat your employees, or why you always want to deliver the best results for customers, you have a story. Your story is the heart of your business. It’s a reflection of your values and your...more
In 2020, you probably signed into more Zoom meetings and attended more webinars than ever before. Conferences and trade shows were canceled, business trips halted, and homes turned into offices during the COVID-19 pandemic.
Even in a vaccinated world, live video and virtual events are...more
Content marketing uses helpful and valuable information to connect to an audience, build a relationship, and strengthen brand loyalty.
When we have a problem we need to solve, we often turn to Google or other search engines for help. For example, if you have a leaky toilet, you might...more
In the United States, there are 1.5 million nonprofit organizations. Each of them solves problems, promotes civic engagement, and drives economic growth.
So, how do you make your nonprofit stand out?
We believe all nonprofits share one foundation -- people. Nonprofits exist to...more
Is your business ready for 2021?
Digital marketing can set your business up to grow and thrive. COVID-19 changed the way people operate. Now more than ever, customers and clients want to hear from you. Digital marketing is the best way for your business to communicate and control your...more
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