Discover the power of employee profile videos in highlighting the unique talents, skills, and personalities within your organization. These captivating videos humanize your workforce, foster connections, and bring authenticity and transparency to the forefront.

The Telly Awards is an annual international competition that honors excellence in video and television across various platforms. It recognizes outstanding work in television commercials, programs, branded content, video production, and online videos.

Companies and businesses alike typically have multiple conferences a year. Whether its TED’s Annual Possibility Summit,...

Video marketing can help enhance your nonprofit’s brand, strengthen credibility, and drive meaningful support resulting in more conversions. Conversions for nonprofits can range from signing a petition, to sharing fundraising pages, and of course donating.

Lucie Content will be front and center at the Southeast Emmys on June 17, 2023 here in Atlanta, GA! We’re hopeful that we’ll get a win, but thankful to even be in the position to submit. We’ll catch up with others in our industry, network with potential clients, and mix and mingle with our...

Get new and engaging video content ideas for business owners, content creators, or anyone with a camera in our mini-series '15 Video Ideas You Didn’t Know Your Company Needed.' Click here for Part 3: Finale! #webinar #quicktips #promoteevents #businessowner #contentcreator

Looking to improve your business's online presence and engage with your audience in real time? Live streaming may be just the tool you need. Lucie Content's latest article breaks down everything you need to know about live streaming, from how it works to the types of events you can stream....

Welcome to part two of ‘15 Video Ideas You Didn’t Know Your Company Needed.’ A mini-series where we provide business owners, content creators, or anyone with a camera with new, fresh video ideas....

There are hundreds, if not thousands, of video production studios in Atlanta, GA. Some are large enough to film movies while others are more intimate and great for smaller projects. With so many options available, it can be challenging to figure...

After almost two decades in the news business, our CEO and Founder Craig Lucie is now using his background to help businesses, non-profits and individuals follow this motto: #Createyournews™.

Now we’re giving clients,...

As a business owner, there are likely hundreds if not thousands of things that consume your day, but brainstorming video ideas to enhance your marketing doesn’t have to be one of them! Follow along this three-part series of ‘15 Video Ideas You Didn’t Know Your Company Needed.’ If you’re still...

St. Patrick's Day is just around the corner, and as a small business owner, you may be wondering how to incorporate this fun-filled holiday into your social media strategy. With over 2.8 billion active users on social media, it's important to ensure your content stands out from the rest.

A brand refresh is when a company decides to freshen up messaging and visuals, while maintaining its identity. This can be for a variety of reasons, but regardless of the motivation, the change should reflect how your company and customers are constantly evolving and growing.

Verification is becoming a hot-button topic for many businesses that rely on social media. In this Lucie Blog, we'll dive into the new verification services and whether or not they are best for your business.

Hiring the right video production company is essential to making your project a success. It’s more than just setting up a tripod and pressing record. Quality is extremely important, especially since video production is often an investment. The company you hire should have a team of experts, top...

We’re starting 2023 with some exciting news: our motto ‘Create Your News™’ has officially been trademarked (hence the ™)! Learn why we decided to trademark ‘Create Your News ™, the benefits of having a trademark, frequently asked questions, and more below!

AI is the latest tech craze and it's not going anywhere. Last time we told you about Chat GPT. Now we want you to know about DALL-E 2. The text-to-graphic AI is becoming increasingly popular and powerful.

As your resident content expert, Lucie Content keeps up with changes to social media so you don't have to. More than 1.3 million users are logged in and active on Instagram at any given time. That said, a significant...

2022 has been a great year for Lucie Content! From Emmy wins to new team members, we have come a long way from our humble beginnings in 2019. Thankful, excited, and geared up are just a few words to describe how we feel about this upcoming year! But first, let’s take a look back at 2022…

The key to successful content creation is having a solid plan. Read on for key content planning tips to utilize in the new year.

Experts believe that 2023 is going to bring some challenges for brands and...

Consumers are expected to spend an average of $932 on gifts this holiday season. Many of those gifts and services will be found on social media. For success on your social channels during...

Twitter may have lost over one million users since Elon Musk took over the platform. This mass exit has led to the expansion of other social networking...

As digital marketing continues to grow, it’s important for businesses to keep up with customer-oriented trends. One of these trends is video content for social media. At this point in time, customers have an expectation for businesses to have a visual form of online communication.

After...

In this Lucie Blog post we'll briefly discuss the content creation process and give you 5 tips on how to take your content to the next level.

(Atlanta, GA - September 20, 2022) Following a year-long partnership, Lucie Content is proud to announce Aaron Diamant has joined its leadership team as Senior Vice President of Content and Development. In this expanded role, Aaron will provide leadership, direction and coordination of Lucie...

Social media marketing is not only about selling products and services. It’s about connecting with your audience in a way that makes them feel like they know you on a personal level. Creating connections and humanizing businesses and organizations is a passion for the Lucie team

Until the advent of the smartphone, video production was exclusively in a horizontal format. But now, we're seeing a drastic change in media production and consumption.

Optimizing your videos for SEO is necessary for a successful marketing campaign. This guide will help you get started with giving your video the best opportunity to

If you are looking for new tools to market your business, YouTube can help. Here is everything you need to know about getting started creating a YouTube channel.

At Lucie, we want to showcase your story and to tell it in the most impactful way. One of the main tools we use to do that is compelling video content. But, as our culture’s appetite for this type of content grows, it seems as though audiences’ attention spans have shrunk considerably....

Studies show that users spend 88% more time browsing on websites that have videos. Video marketing is without a doubt one of the most important forms of advertisement for your...

The 2022 NBA draft is here. With names like Chet Holmgren, Paolo Banchero, and Jabari Smith highlighting the top of the draft, the team at Lucie Content has big ideas on how to cover an event like this for a client like the NBA.

The NBA draft is already a...

Lucie Content was honored with two awards from the Southeast Chapter of the National Academy of Arts & Sciences.

The Lucie team, led by CEO Craig Lucie and COO George Marshalek, were at the ceremony and received the first award of the night in the category of Arts/Entertainment - Short...

Did you know that more than eighty percent of video marketers agree that video is an effective tool for generating leads? Video content continues to become a more effective marketing tool for businesses that want to increase awareness of their brands. In fact, if you're not yet embracing video...

Towards the end of 2021, Facebook introduced a name change and a new concept: Meta. In a release posted on Facebook’s website, CEO Mark Zuckerberg said, “Meta’s focus will be to bring the metaverse to life and help...

As content creators, we understand how daunting it can seem to continuously come up with new ideas. To jump start 2022, we came up with content ideas for each month of the year.

These topics can work as social media posts, blogs content, videos, podcasts, or all of the above. They may even...

A video marketing strategy is more than just posting random content on YouTube and TikTok. A video marketing strategy should align with your overall business goals. After all, if you’re investing in video content, you should maximize your return on investment. Video is often more expensive than...

His alarm goes off between 7:00 and 7:30 a.m. It’s a long journey downstairs, as his parents help him move into a specially designed chair. After breakfast, it’s straight to work. Then several days a week, he focuses on training in the afternoon.

Kevin Enners’ day is so familiar yet so...

Video is a vital part of your digital marketing plan, but there are several common misconceptions that stop businesses from using it to their advantage. The importance of video has become clear over the last...

Standard text posts are a thing of the past. Almost every social media post now contains an image or video. The goal is to catch attention with the image or video and get the person scrolling to stop and look at your content. To catch that attention, should you use an image or a video?

The...

Wealth management firms, financial planners, and other financial institutions are often highly regulated, but don’t let that stop you from marketing your business.

The Lucie team believes marketing is especially important for financial companies because they are built on relationships. We...

Video is one of the most influential ways to drive sales. In Wyzowl’s The State of Video Marketing 2021 report, 84% of people said “they’ve been convinced to buy a product or service by watching a brand’s video.” Video is...

Brand videos are an effective way to spotlight your company by focusing less on products and services and more on storytelling. At Lucie, our goal is to help companies create their news. Brand videos are a great way to get attention on your mission and your story.

The story behind...

Amazon has dominated the online marketplace for years by listening to customers, inventing for customers, and delivering a personalized experience for customers (free...

Video marketing increases website traffic, increases the amount of time spent on websites, and helps people understand your product or service better than a text explanation. Videos also increase engagement on social media. With all of those benefits, it’s no surprise that...

Businesses are starting to realize that video is key to growth. We’ve talked about ways video can connect with your audience,...

Video marketing is booming in 2021. More businesses are using video to communicate their products or services, their brand, and their story. The COVID-19 pandemic accelerated the trend in certain ways. With so many people at home during the pandemic, video helped create connections.

We...

People are engaging with more digital content than ever before, but there is one medium that helps businesses stand out from the rest: video.

Video is still under-utilized by many industries, but consumers crave it....

Social media in 2021: Is it a “necessary evil” or a tool for business growth? It all depends on your perspective.

We view social media as a great opportunity to reach your audience. Half of the entire world is on some form of social media. With an audience that large, it’s the best way to...

Video tells stories, creates a personal connection, and is one of the most powerful marketing tools out there. Industries are starting to figure out how to use videos in their marketing plan, and as a result, video marketing is surging.

Here’s a look at five industries where video is...

At Lucie Content, we love video because of the way it can grab your attention, tell a story, and create an emotional connection.

Video is a great way to engage your audience, but there are so many options it can be difficult to know where to start. We’re breaking down seven types of videos...

In a virtual world, it’s hard to create meaningful connections. But no matter how many devices we own or social media channels we use, there should be one central focus for marketing: people.

Through decades of experience, we’ve found that video creates an emotional connection that other...

Nearly every company has a website, but not every company has a quality website. Can someone go to your page and tell what service or product your business offers within five seconds? If not, you’re likely missing out on opportunities (and sales).

There has to be a balance between...

The secret to growing your business is out. A great product or service, a solid internal team, and hard work all matter. But there is something else that can support your business and generate more sales - valuable content.

Valuable content has the potential for a high...

The key to great marketing is to use the right platform to reach the right people at the right time.

With so many people online, traditional marketing methods have a much harder time accomplishing that goal. But digital marketing, which is any form of marketing that exists online, has a...

With more than 2.38 billion monthly active users on Facebook and 500 million daily Instagram users, social media marketing is an incredibly effective tool to build brand awareness and reach an...

What’s your business story?

Whether it’s the motivation behind your company, the way you treat your employees, or why you always want to deliver the best results for customers, you have a story. Your story is the heart of your business. It’s a reflection of your values and your...

In 2020, you probably signed into more Zoom meetings and attended more webinars than ever before. Conferences and trade shows were canceled, business trips halted, and homes turned into offices during the COVID-19 pandemic.

Even in a vaccinated world, live video and virtual events are...

COVID-19 likely changed something about your business and your life.

If nothing else, you might find yourself spending more time at home than you used to. The same is probably true for your customers.

That means methods of traditional marketing - like billboards,...

There are millions of videos on the internet right now. How are you going to make yours stand out?

Don’t let the challenge of creating memorable, quality videos intimidate you. It’s obvious people are hungry for video. Recent studies found that...

Content marketing uses helpful and valuable information to connect to an audience, build a relationship, and strengthen brand loyalty.

When we have a problem we need to solve, we often turn to Google or other search engines for help. For example, if you have a leaky toilet, you might...

The COVID-19 pandemic only increased the amount of time we spend online. A report by eMarketer found adults in the United States spent nearly eight hours a day...

In the United States, there are 1.5 million nonprofit organizations. Each of them solves problems, promotes civic engagement, and drives economic growth.

So, how do you make your nonprofit stand out?

We believe all nonprofits share one foundation -- people. Nonprofits exist to...

Is your business ready for 2021?

Digital marketing can set your business up to grow and thrive. COVID-19 changed the way people operate. Now more than ever, customers and clients want to hear from you. Digital marketing is the best way for your business to communicate and control your...