Discover the benefits of biannual website refreshes with our insightful article. Learn how updating your site every six months can enhance user experience, boost SEO, and keep you ahead in the digital race. From embracing new technologies to refining your brand's online identity, understand the...

Elon Musk, the visionary entrepreneur known for his groundbreaking work in electric vehicles, space exploration, and artificial intelligence, is at it again with a bold new project. This time, he's turning his attention to the world of social media. Musk has expressed a keen interest in...

Enhance your legal practice with Employee profile videos. Establish trust, showcase expertise, and connect personally. Discover how attorneys can leverage the power of employee profile videos to humanize their services, build trust, and differentiate themselves in a competitive legal market.

Discover the power of employee profile videos in highlighting the unique talents, skills, and personalities within your organization. These captivating videos humanize your workforce, foster connections, and bring authenticity and transparency to the forefront.

After almost two decades in the news business, our CEO and Founder Craig Lucie is now using his background to help businesses, non-profits and individuals follow this motto: #Createyournews™.

Now we’re giving clients,...

Hiring the right video production company is essential to making your project a success. It’s more than just setting up a tripod and pressing record. Quality is extremely important, especially since video production is often an investment. The company you hire should have a team of experts, top...

2022 has been a great year for Lucie Content! From Emmy wins to new team members, we have come a long way from our humble beginnings in 2019. Thankful, excited, and geared up are just a few words to describe how we feel about this upcoming year! But first, let’s take a look back at 2022…

The key to successful content creation is having a solid plan. Read on for key content planning tips to utilize in the new year.

Experts believe that 2023 is going to bring some challenges for brands and...

Consumers are expected to spend an average of $932 on gifts this holiday season. Many of those gifts and services will be found on social media. For success on your social channels during...

Twitter may have lost over one million users since Elon Musk took over the platform. This mass exit has led to the expansion of other social networking...

As digital marketing continues to grow, it’s important for businesses to keep up with customer-oriented trends. One of these trends is video content for social media. At this point in time, customers have an expectation for businesses to have a visual form of online communication.

After...

In this Lucie Blog post we'll briefly discuss the content creation process and give you 5 tips on how to take your content to the next level.

(Atlanta, GA - September 20, 2022) Following a year-long partnership, Lucie Content is proud to announce Aaron Diamant has joined its leadership team as Senior Vice President of Content and Development. In this expanded role, Aaron will provide leadership, direction and coordination of Lucie...

Until the advent of the smartphone, video production was exclusively in a horizontal format. But now, we're seeing a drastic change in media production and consumption.

Optimizing your videos for SEO is necessary for a successful marketing campaign. This guide will help you get started with giving your video the best opportunity to

If you are looking for new tools to market your business, YouTube can help. Here is everything you need to know about getting started creating a YouTube channel.

At Lucie, we want to showcase your story and to tell it in the most impactful way. One of the main tools we use to do that is compelling video content. But, as our culture’s appetite for this type of content grows, it seems as though audiences’ attention spans have shrunk considerably....

Studies show that users spend 88% more time browsing on websites that have videos. Video marketing is without a doubt one of the most important forms of advertisement for your...

The 2022 NBA draft is here. With names like Chet Holmgren, Paolo Banchero, and Jabari Smith highlighting the top of the draft, the team at Lucie Content has big ideas on how to cover an event like this for a client like the NBA.

The NBA draft is already a...

Lucie Content was honored with two awards from the Southeast Chapter of the National Academy of Arts & Sciences.

The Lucie team, led by CEO Craig Lucie and COO George Marshalek, were at the ceremony and received the first award of the night in the category of Arts/Entertainment - Short...

Did you know that more than eighty percent of video marketers agree that video is an effective tool for generating leads? Video content continues to become a more effective marketing tool for businesses that want to increase awareness of their brands. In fact, if you're not yet embracing video...

Towards the end of 2021, Facebook introduced a name change and a new concept: Meta. In a release posted on Facebook’s website, CEO Mark Zuckerberg said, “Meta’s focus will be to bring the metaverse to life and help...

As content creators, we understand how daunting it can seem to continuously come up with new ideas. To jump start 2022, we came up with content ideas for each month of the year.

These topics can work as social media posts, blogs content, videos, podcasts, or all of the above. They may even...

A video marketing strategy is more than just posting random content on YouTube and TikTok. A video marketing strategy should align with your overall business goals. After all, if you’re investing in video content, you should maximize your return on investment. Video is often more expensive than...

His alarm goes off between 7:00 and 7:30 a.m. It’s a long journey downstairs, as his parents help him move into a specially designed chair. After breakfast, it’s straight to work. Then several days a week, he focuses on training in the afternoon.

Kevin Enners’ day is so familiar yet so...

Video is a vital part of your digital marketing plan, but there are several common misconceptions that stop businesses from using it to their advantage. The importance of video has become clear over the last...

Standard text posts are a thing of the past. Almost every social media post now contains an image or video. The goal is to catch attention with the image or video and get the person scrolling to stop and look at your content. To catch that attention, should you use an image or a video?

The...

Wealth management firms, financial planners, and other financial institutions are often highly regulated, but don’t let that stop you from marketing your business.

The Lucie team believes marketing is especially important for financial companies because they are built on relationships. We...

Video is one of the most influential ways to drive sales. In Wyzowl’s The State of Video Marketing 2021 report, 84% of people said “they’ve been convinced to buy a product or service by watching a brand’s video.” Video is...

Brand videos are an effective way to spotlight your company by focusing less on products and services and more on storytelling. At Lucie, our goal is to help companies create their news. Brand videos are a great way to get attention on your mission and your story.

The story behind...

Amazon has dominated the online marketplace for years by listening to customers, inventing for customers, and delivering a personalized experience for customers (free...

Video marketing increases website traffic, increases the amount of time spent on websites, and helps people understand your product or service better than a text explanation. Videos also increase engagement on social media. With all of those benefits, it’s no surprise that...

Businesses are starting to realize that video is key to growth. We’ve talked about ways video can connect with your audience,...

Video marketing is booming in 2021. More businesses are using video to communicate their products or services, their brand, and their story. The COVID-19 pandemic accelerated the trend in certain ways. With so many people at home during the pandemic, video helped create connections.

We...

People are engaging with more digital content than ever before, but there is one medium that helps businesses stand out from the rest: video.

Video is still under-utilized by many industries, but consumers crave it....

Social media in 2021: Is it a “necessary evil” or a tool for business growth? It all depends on your perspective.

We view social media as a great opportunity to reach your audience. Half of the entire world is on some form of social media. With an audience that large, it’s the best way to...

Video tells stories, creates a personal connection, and is one of the most powerful marketing tools out there. Industries are starting to figure out how to use videos in their marketing plan, and as a result, video marketing is surging.

Here’s a look at five industries where video is...

At Lucie Content, we love video because of the way it can grab your attention, tell a story, and create an emotional connection.

Video is a great way to engage your audience, but there are so many options it can be difficult to know where to start. We’re breaking down seven types of videos...

In a virtual world, it’s hard to create meaningful connections. But no matter how many devices we own or social media channels we use, there should be one central focus for marketing: people.

Through decades of experience, we’ve found that video creates an emotional connection that other...

Nearly every company has a website, but not every company has a quality website. Can someone go to your page and tell what service or product your business offers within five seconds? If not, you’re likely missing out on opportunities (and sales).

There has to be a balance between...

The secret to growing your business is out. A great product or service, a solid internal team, and hard work all matter. But there is something else that can support your business and generate more sales - valuable content.

Valuable content has the potential for a high...

The key to great marketing is to use the right platform to reach the right people at the right time.

With so many people online, traditional marketing methods have a much harder time accomplishing that goal. But digital marketing, which is any form of marketing that exists online, has a...

With more than 2.38 billion monthly active users on Facebook and 500 million daily Instagram users, social media marketing is an incredibly effective tool to build brand awareness and reach an...

What’s your business story?

Whether it’s the motivation behind your company, the way you treat your employees, or why you always want to deliver the best results for customers, you have a story. Your story is the heart of your business. It’s a reflection of your values and your...

In 2020, you probably signed into more Zoom meetings and attended more webinars than ever before. Conferences and trade shows were canceled, business trips halted, and homes turned into offices during the COVID-19 pandemic.

Even in a vaccinated world, live video and virtual events are...

COVID-19 likely changed something about your business and your life.

If nothing else, you might find yourself spending more time at home than you used to. The same is probably true for your customers.

That means methods of traditional marketing - like billboards,...

There are millions of videos on the internet right now. How are you going to make yours stand out?

Don’t let the challenge of creating memorable, quality videos intimidate you. It’s obvious people are hungry for video. Recent studies found that...

Content marketing uses helpful and valuable information to connect to an audience, build a relationship, and strengthen brand loyalty.

When we have a problem we need to solve, we often turn to Google or other search engines for help. For example, if you have a leaky toilet, you might...

The COVID-19 pandemic only increased the amount of time we spend online. A report by eMarketer found adults in the United States spent nearly eight hours a day...

In the United States, there are 1.5 million nonprofit organizations. Each of them solves problems, promotes civic engagement, and drives economic growth.

So, how do you make your nonprofit stand out?

We believe all nonprofits share one foundation -- people. Nonprofits exist to...

Is your business ready for 2021?

Digital marketing can set your business up to grow and thrive. COVID-19 changed the way people operate. Now more than ever, customers and clients want to hear from you. Digital marketing is the best way for your business to communicate and control your...