We were approached with a one-of-a-kind opportunity: to build a brand around the rare concept of a six-time World Champion calf roper, Cody Ohl, personally training and developing elite horses. It was a bold and unprecedented idea with no current competition in the space. There’s nothing else like it: a world-class cowboy known for his grit and accolades putting his name behind every horse he trains. The team behind Cody knew this could be special, but they had no existing digital presence or a business to talk about.
The team asked Lucie Content to create a brand from the dirt up, building everything:
We took a holistic, content-first approach to the brand launch, blending powerful storytelling with digital precision. Our work included:
The results speak for themselves. In the first month alone, 6X Horses generated over 100,000 video views across Instagram and YouTube, with significant increases in website traffic and engagement at launch. The brand experienced rapid growth in social followers, brand recognition, and community excitement, fueled by organic earned media attention and authentic content. Thanks to a clear vision, a legendary cowboy, and the right partner to bring it all to life, 6X Horses is now riding strong as a fast-growing brand built from the dirt up and heading full-speed toward national attention.
The Lindsay Vonn Moment
Momentum accelerated quickly when Olympic gold medalist Lindsay Vonn rode one of the 6X Horses — Baby Doll — and gave the brand a public shoutout. Her Instagram post tagged @6xHorses, and the moment was picked up by national media including OutKick.com and UnofficialNetworks.com
This earned media moment gave the brand a powerful boost in visibility and credibility, reinforcing its unique appeal beyond the rodeo world.
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