Lucie Content began by conducting a thorough analysis of Ascend Medical’s existing content and brand guidelines. They identified key themes, messaging points, and visual elements that resonated well with Ascend Medical’s audience. Leveraging this foundation, Lucie Content devised a strategic plan to fill in any narrative gaps and enhance the overall impact of the commercial. They integrated their creative expertise to craft a compelling storyboard that captured the essence of Ascend Medical’s mission and services. They were very collaborative with the Ascend marketing team to drive home their main points that customers could get up to 50% off by signing up. To add a professional touch, Lucie Content engaged a skilled voice-over artist whose delivery would resonate with the intended audience and amplify the commercial’s effectiveness. They also created custom graphics for call-outs which added another professional layer of production while working on a tight budget. Throughout the process, they maintained open communication with Ascend Medical to ensure every aspect of the strategy aligned seamlessly with their vision.
