How a 30-Second Commercial Transformed Ascend Medical’s Weight Loss Campaign

The Ask

Ascend Medical approached Lucie Content with a specific request: they needed a compelling 30-second commercial spot created to promote their medical weight loss program. They recognized the power of video marketing and sought a creative partner who could effectively communicate their message to a wide audience. Ascend Medical outlined their requirements clearly: they wanted to utilize existing content but needed additional material to fill gaps and enhance the narrative. Their goal was to resonate with their target demographic and leave a lasting impression that would drive engagement and conversions for people to sign up for their program. Lucie Content was tasked with not only producing a polished commercial but also ensuring it aligned perfectly with Ascend Medical’s branding and objectives.

The Strategy

Lucie Content began by conducting a thorough analysis of Ascend Medical’s existing content and brand guidelines. They identified key themes, messaging points, and visual elements that resonated well with Ascend Medical’s audience. Leveraging this foundation, Lucie Content devised a strategic plan to fill in any narrative gaps and enhance the overall impact of the commercial. They integrated their creative expertise to craft a compelling storyboard that captured the essence of Ascend Medical’s mission and services. They were very collaborative with the Ascend marketing team to drive home their main points that customers could get up to 50% off by signing up. To add a professional touch, Lucie Content engaged a skilled voice-over artist whose delivery would resonate with the intended audience and amplify the commercial’s effectiveness. They also created custom graphics for call-outs which added another professional layer of production while working on a tight budget. Throughout the process, they maintained open communication with Ascend Medical to ensure every aspect of the strategy aligned seamlessly with their vision.

The Impact

The collaboration between Ascend Medical and Lucie Content resulted in a powerful 30-second commercial that exceeded expectations. By combining Ascend Medical’s existing content with Lucie Content’s creative additions, the commercial effectively communicated the benefits of Ascend Medical’s services in a concise and impactful manner. The strategic use of a professional voice-over artist added a compelling layer to the narrative, further enhancing viewer engagement. Upon its release on OTT streaming platforms, the commercial garnered positive feedback from Ascend Medical’s target audience, driving increased brand awareness and customer interest. The partnership between Ascend Medical and Lucie Content not only produced an outstanding promotional piece but also laid the groundwork for future collaborations based on mutual trust and creative synergy.

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