From Blueprint to Blockbuster | How Assembly Atlanta Became the Entertainment Industry’s New Powerhouse

The Ask

Assembly Studios offers a comprehensive, world-class production facility featuring state-of-the-art sound stages and diverse exterior filming locations, providing filmmakers and content creators with everything they need to bring their vision to life in one expansive, cutting-edge lot. Assembly Atlanta, a major new development in the entertainment and production industry, sought to document the entire construction process of their state-of-the-art production studios. They wanted not only to capture the build from start to finish but also to keep the public, media, and stakeholders informed and engaged throughout the process. Assembly Atlanta turned to Lucie Content for a comprehensive content creation strategy that would showcase their progress, generate buzz, and ultimately position them as a major player in the industry.

The Strategy

Lucie Content devised a multi-faceted approach to meet these goals. We installed timelapse cameras at strategic points to capture every stage of the construction, allowing for the creation of dynamic visual content that would highlight the development’s growth over time. Consistent content grabs were scheduled to keep the visual library updated, ensuring a constant flow of fresh material. We also took charge of Assembly Atlanta’s social media management, ensuring regular, engaging posts that kept the audience informed and excited. Our team crafted and distributed press releases to generate media interest, securing opportunities for interviews and placements across prominent outlets. We also created videos for assemblyatlanta.com to keep the public updated on progress while we built the website.

The Impact

Lucie Content’s efforts resulted in a highly successful campaign. The time-lapse footage provided stunning visual narratives that showcased the construction from beginning to end, and the steady stream of social media posts led to a significant increase in follower engagement and growth. Our media outreach strategy paid off with dozens of media placements, including interviews in industry-leading publications. These efforts not only boosted awareness of the Assembly Atlanta project but also positioned it as a monumental achievement in the production world, helping them stand out as a hub for innovation and entertainment in the region.