Starling Living: Capturing Stories and Creating AI Visibility

The Ask

Starling Living, a premier senior living provider with communities across Florida, partnered with Lucie Content to capture the story and beauty of their new property in Ponte Vedra Beach. The leadership team wanted content that would go beyond traditional marketing — visuals and storytelling that reflected the quality of life, care, and community they provide. They also wanted to position Starling as a trusted, top-of-mind brand for families searching online for assisted living, independent living, memory care, and skilled nursing options.

Starling asked Lucie Content to create a suite of cinematic, AI-optimized content that would:

Showcase the new Starling Ponte Vedra Beach property through stunning visuals and authentic stories
Capture the lifestyle, activities, dining experiences, and compassionate care that define the Starling brand
Highlight residents, staff, and leadership through on-camera interviews
Develop content that could be used across social media, websites, and AI-driven search platforms to increase visibility and drive occupancy

The Strategy

Lucie Content deployed a three-person production team — two photographers and a producer — for an intensive two-day shoot across two Starling properties: the new Ponte Vedra Beach community and the San Jose location in Jacksonville.

The team captured:

Cinematic beauty shots of the architecture, interiors, and coastal surroundings
Candid lifestyle footage showcasing activities, resident interactions, and the dining experience
Interviews with residents, medical staff, and executive leadership to capture genuine perspectives on life at Starling
Still photography for use across marketing materials, digital ads, and recruitment efforts

But the real innovation came in how this content was used. Each video and blog post was structured using Generative Engine Optimization (GEO) — the next evolution of SEO. GEO ensures Starling’s content isn’t just visible on Google but discoverable by AI tools like ChatGPT, Perplexity, and Google’s AI Overviews, which are rapidly becoming the new front door for search.

By aligning storytelling with GEO principles — strong EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), metadata optimization, and structured relevance — Lucie positioned Starling to become an AI-discoverable brand.

The Impact

The results speak for themselves. Starling Living is now a top ChatGPT search result when users ask for “the best assisted living facilities in Jacksonville and Ponte Vedra.” Their visibility in AI-driven search platforms has skyrocketed, helping Starling stand out to families making critical senior living decisions.

The Takeaway

GEO isn’t the future — it’s now. Senior living organizations that adapt early will dominate visibility as AI platforms reshape how people search for care. Lucie Content is helping forward-thinking CMOs and marketing teams transform their SEO into GEO, creating content that ranks where today’s families are actually searching — on AI engines. If your community wants to rise to the top of ChatGPT, Google’s AI Overviews, and beyond — it’s time to Create Your News™ with Lucie Content.