Working alongside Emory’s developing internal communications team, we managed the creation of a comprehensive video content strategy. We set out to do more than simply tell their story – our mission was to bring their message to life in a way that could be understood by anyone, regardless of their familiarity with AI. Our production team developed and executed plans for multiple video pieces, including a main overview and introduction-style video showcasing the Center’s mission and vision, alongside a series of focused testimonial videos featuring students, faculty, staff, and community partners. Throughout summer and fall 2023, we successfully captured the Center’s message and illuminated the human side of AI innovation to show the real-world, tangible impact of the Center’s work.
Our partnership brought impressive results. The video content we created now serves as cornerstone material across their website and social media platforms. This strategic storytelling approach has helped the Center to encourage new collaborations between academic departments, attract student and faculty engagement, and build valuable community partnerships. Most importantly, the content has played a crucial role in establishing the Center’s credibility among donors, partners, and peer institutions, positioning them as an emerging leader in the practical and ethical use of AI and education.
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