From Dirt to Dreams: How This Luxury Hotel Transformed Atlanta’s Skyline Overnight

The Ask

Signia by Hilton Atlanta set out to not just open a new landmark hotel in Atlanta, but to launch an entirely new brand. Signia leaders engaged Lucie Content to produce a series of video assets designed to document key milestones and strategically showcase the hotel’s unique offerings and elevated experiences.

The Strategy

To effectively capture the hotel’s journey from construction to grand opening, as well as the customer experience, the Lucie Content team collaborated Signia leadership to implement a comprehensive content strategy including: Milestone Documentation: Key construction phases were meticulously documented, providing stakeholders and the public with a transparent view of the project’s progression. Aerial Perspectives: Utilizing advanced drone videography, we captured captivating aerial footage, offering a unique bird’s-eye view of the hotel’s development and its integration into the Atlanta skyline. citeturn0search9 Engaging Interviews: Conversations with pivotal figures involved in the project were conducted to provide deeper insights into the vision and efforts behind the hotel’s development. Showcasing Customer Experiences: Following the grand opening, Lucie’s creative team remained laser-focused on Signia’s customer experience to produce compelling video narratives that showcased the hotel’s food and beverage offerings; its spa and beauty bar; rooftop pool and fitness center; more than 100,000 square feet of meeting space, outdoor event deck and lawn; and Club Signia. Media Training: To ensure effective communication during media engagements, key leaders underwent thorough preparation, enhancing their readiness for the grand opening.

The Impact

The strategic approach led to significant outcomes: Enhanced Engagement: Dynamic construction status videos and compelling narratives kept the audience informed and intrigued, fostering a sense of anticipation. Brand Visibility: The grand opening gala footage generated substantial buzz, amplifying the hotel’s presence in the market. Strengthened Connections: By showcasing the hotel’s unique spaces and sharing stories of its mission and people, we fostered a deeper connection with the audience, leading to heightened interest and a robust brand presence.