To effectively capture the hotel’s journey from construction to grand opening, as well as the customer experience, the Lucie Content team collaborated Signia leadership to implement a comprehensive content strategy including:
Milestone Documentation: Key construction phases were meticulously documented, providing stakeholders and the public with a transparent view of the project’s progression.
Aerial Perspectives: Utilizing advanced drone videography, we captured captivating aerial footage, offering a unique bird’s-eye view of the hotel’s development and its integration into the Atlanta skyline.
Engaging Interviews: Conversations with pivotal figures involved in the project were conducted to provide deeper insights into the vision and efforts behind the hotel’s development.
Showcasing Customer Experiences: Following the grand opening, Lucie’s creative team remained laser-focused on Signia’s customer experience to produce compelling video narratives that showcased the hotel’s food and beverage offerings; its spa and beauty bar; rooftop pool and fitness center; more than 100,000 square feet of meeting space, outdoor event deck and lawn; and Club Signia.
Media Training: To ensure effective communication during media engagements, key leaders underwent thorough preparation, enhancing their readiness for the grand opening.
The strategic approach led to significant outcomes:
Enhanced Engagement: Dynamic construction status videos and compelling narratives kept the audience informed and intrigued, fostering a sense of anticipation.
Brand Visibility: The grand opening gala footage generated substantial buzz, amplifying the hotel’s presence in the market.
Strengthened Connections: By showcasing the hotel’s unique spaces and sharing stories of its mission and people, we fostered a deeper connection with the audience, leading to heightened interest and a robust brand presence.
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