Gray Television, headquartered in Atlanta, Georgia, is the largest owner of top-rated local television stations and digital assets in the U.S.
Upon the closing of two pending transactions in 2021, Gray will serve 113 local markets reaching approximately 36 percent of U.S. television households. Gray also owns Raycom Sports, Tupelo Honey, RTM Studios, and is the majority owner of Swirl Films.
Gray came to Lucie in search of a non-traditional marketing partner– one with the bandwidth to work side-by-side with Gray’s CEO– to tell the story of Gray’s growth in both the television and entertainment industries. Gray needed an agency that knew the ins and outs of the television industry, and who could help make Gray a household name through its media contacts in Atlanta and across the country.