High Ground Company came to Lucie Content with a challenge many successful businesses face: they were “the best kept secret in Atlanta.” Despite their excellent work and reputation, their brand presence wasn’t reflecting the quality of their services. They needed a comprehensive marketing strategy that would elevate their visibility, create brand consistency, and tell their story in a compelling way.
High Ground Company asked Lucie Content to:
Lucie Content developed a phased approach to transform High Ground Company’s entire marketing strategy and brand presence.
We began with a complete website redesign, creating a more appealing, user-friendly site that was GEO optimized and mobile-responsive. The new website does a superior job of telling the High Ground Company story and connecting with their target audience. Simultaneously, we created their first-ever Brand Style Guidelines to ensure consistency across all platforms. We then optimized every touchpoint, from employee LinkedIn profiles and email signatures to business cards and promotional materials, ensuring the brand was cohesive and professional at every interaction.
With the foundation in place, we moved into content production. We brought High Ground Company’s team into our studio for professional headshots, then spent a full day at their office capturing video content. This single day of strategic shooting yielded more than two dozen versatile videos, including employee profiles, service explainers, and social media reels. Lucie Content continues to consult with High Ground Company on strategic distribution of this content across their website, YouTube, social media channels, and other platforms to maximize reach and engagement.
The results have been remarkable. High Ground Company is no longer Atlanta’s best kept secret. The President of the company, Hunter Ewing, shared with us that he has received numerous emails from industry colleagues congratulating him on the new website and marketing initiative. We are thrilled that this unsolicited recognition demonstrates the transformation’s success. The comprehensive rebrand and strategic content approach has positioned High Ground Company as the visible industry leader they always were, but now with the marketing presence to match their expertise. Through consistent branding, compelling storytelling, and strategic content distribution, Lucie Content has helped High Ground Company claim their rightful place in the spotlight.
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