How Lucie Content Helped ScrubHub Shine

The Ask

ScrubHub Car Wash needed a consistent stream of engaging, high-quality content to power their social media channels for the next quarter. Their goal was to increase brand visibility, highlight their range of services, and maintain a fun, approachable voice — all while keeping production time and disruption to daily operations at a minimum. With limited internal resources for content creation, ScrubHub turned to Lucie Content to plan and execute a fast-paced content capture session that would deliver long-term value.

The Strategy

Lucie Content approached the project with efficiency and scalability in mind. In advance of the shoot, the team collaborated with ScrubHub to outline content themes, identify key moments to capture, and develop a shot list optimized for short-form and evergreen use. On the day of the shoot, Lucie deployed a lean production crew with a flexible plan, allowing them to pivot quickly and capture a mix of video, photos, and behind-the-scenes footage. In just four hours, the Lucie Content team generated enough versatile content to fuel ScrubHub’s marketing channels for three months.

The Impact

Thanks to Lucie Content’s strategic planning and production expertise, ScrubHub walked away with a robust content library that included social-ready videos, reels, still images, and branded visuals. The streamlined shoot minimized downtime for ScrubHub staff while maximizing content value. As a result, the brand was able to maintain a strong online presence, engage with customers more effectively, and reinforce its reputation as a fun and reliable car wash, without the need for frequent shoots or additional marketing strain.