Vanguard Truck Centers came to Lucie Content with a critical challenge: despite being a well-established and highly respected company, few people outside their immediate customer base truly understood who they were or what they did. They were relaunching their brand and going through an overhaul, along with some major acquisitions. They needed help telling their story clearly, creatively, and effectively to elevate their brand across all platforms.
Vanguard asked Lucie Content to create a suite of branded video content that would:
Lucie Content assembled a nimble three-person production team and traveled to three key markets (Houston, Phoenix, and Atlanta) to capture a comprehensive library of visuals and interviews. Over several days, the team filmed:
From this shoot, Lucie Content developed a multi-video campaign that introduced the company’s story and values, highlighted their leasing services, showcased career opportunities, and provided evergreen content for use across their website, social media, and future marketing materials. We worked closely with Vanguard’s internal team to align the messaging, tone, and visual identity of the final deliverables with their brand evolution.
The Vanguard team was beyond thrilled with Lucie’s ability to meet deadlines while delivering extremely high-quality content. The collaboration between Vanguard and Lucie led to a highly impactful rollout of content, including:
This engagement gave Vanguard a clear and powerful way to tell their story, and the tools to continue doing so far into the future.
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