Lucie Content assembled a nimble three-person production team and traveled to three key markets (Houston, Phoenix, and Atlanta) to capture a comprehensive library of visuals and interviews. Over several days, the team filmed:
From this shoot, Lucie Content developed a multi-video campaign, including:
We worked closely with Vanguard’s internal team to align the messaging, tone, and visual identity of the final deliverables with their brand evolution.
The Vanguard team was beyond thrilled with Lucie’s ability to meet deadlines while delivering extremely high-quality content. The collaboration between Vanguard and Lucie led to a highly impactful rollout of content, including:
This engagement gave Vanguard a clear and powerful way to tell their story, and the tools to continue doing so far into the future
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