Nationwide Company Taps Lucie Content to Share New Brand

The Ask

Vanguard Truck Centers came to Lucie Content with a critical challenge: despite being a well-established and highly respected company, few people outside their immediate customer base truly understood who they were or what they did. They were relaunching their brand and going through an overhaul, along with some major acquisitions. They needed help telling their story clearly, creatively, and effectively to elevate their brand across all platforms.

Vanguard asked Lucie Content to create a suite of branded video content that would:

Introduce the company’s story and values

Highlight their leasing services

Showcase career opportunities

Provide evergreen content for use on their website, social media, and in future marketing materials

The Strategy

Lucie Content assembled a nimble three-person production team and traveled to three key markets (Houston, Phoenix, and Atlanta) to capture a comprehensive library of visuals and interviews. Over several days, the team filmed:

Cinematic b-roll of facilities, fleet, employees, service areas, and customer interactions
Drone footage for dynamic, high-impact visuals
On-camera interviews with team members and leadership to bring Vanguard’s mission and culture to life
Still photography for marketing and web use

From this shoot, Lucie Content developed a multi-video campaign, including:

Introduce the company’s story and values
Highlight their leasing services
Showcase career opportunities
Provide evergreen content for use on their website, social media, and in future marketing materials

We worked closely with Vanguard’s internal team to align the messaging, tone, and visual identity of the final deliverables with their brand evolution.

The Impact

The Vanguard team was beyond thrilled with Lucie’s ability to meet deadlines while delivering extremely high-quality content. The collaboration between Vanguard and Lucie led to a highly impactful rollout of content, including:

Several branded videos delivered across a range of topics and uses
A rich content library that Vanguard can repurpose across marketing, recruiting, and digital channels
High-quality drone and photo assets now available for use in collateral and campaigns
A refreshed, professional, and compelling brand presence across platforms
Positive feedback from Vanguard stakeholders on how the videos elevated the way they present themselves to the public

This engagement gave Vanguard a clear and powerful way to tell their story, and the tools to continue doing so far into the future