Communicating with Clarity and Confidence During the Pandemic

The Ask

During the height of the Covid-19 pandemic, PruittHealth approached Lucie Content with an urgent need to communicate quickly and effectively with their patients, families, and the broader community. As a leading healthcare provider, PruittHealth needed to keep everyone informed about rapidly changing protocols, safety measures, and updates. They sought Lucie Content’s expertise in crisis communications to ensure that their messaging was timely, clear, and consistent across all platforms.

The Strategy

Lucie Content employed its trademarked approach of “Create Your News” to help PruittHealth navigate the crisis. We developed a comprehensive crisis communication strategy that included the rapid production and dissemination of content tailored to the specific needs of PruittHealth’s audience. Short explainer and update videos were created to break down complex information into easily digestible formats. Additionally, we managed PruittHealth’s social media channels, ensuring that every piece of content reached the right audience at the right time, maintaining a steady flow of accurate and reassuring information during a period of uncertainty. Lucie Content also utilized its vast network of journalist contacts for proactive communication with the media. In one instance, we invited a Waffle House Food Truck to a property to serve those on the front lines food and created a video about it. That video reached millions of people when we collaborated with multiple social media accounts and even the Governor Of Georgia shared it and jumped into the conversation.

The Impact

The collaboration between PruittHealth and Lucie Content resulted in a highly effective communication strategy that kept patients, families, and the community well-informed and reassured throughout the pandemic. The swift, clear, and consistent messaging helped PruittHealth maintain trust and transparency, which was crucial during such a challenging time. By leveraging Lucie Content’s “Create Your News” approach, PruittHealth was able to respond to the crisis with agility and confidence, strengthening their relationship with their community and ensuring that critical information was always just a click away.