Gray Media enlisted Lucie Content to oversee the storytelling, production coordination, and creative direction of the National Anthem video. The team at Gray presented us with the vision, and Lucie Content generated several concepts and budget options, complete with several AI-generated renderings to help narrow down the vision. Once the direction was finalized, Lucie Content managed every detail of the production—from securing the youth orchestra to finalizing a recording studio. We immediately met at Assembly Studios, Gray’s newly developed state-of-the-art facility, to begin planning how we would bring the inspiration to life. Prior to the production, Lucie Content worked with the conductor to highlight the right instruments at the right moment. Thanks to ample pre-production, the production itself spanned only two days, including one load-in day. We captured all of the footage in under eight hours, which was especially critical since a youth orchestra was involved.
