Lucie Content collaborated closely with SIMONA AMERICA Group and Goods to ensure a seamless production process. Over several weeks, we managed all aspects of pre-production, from creative direction to logistics, and developed a detailed shot list tailored for each facility. In early June, our production crew, led by SAG’s Mike Singleton, traveled to each factory to capture the necessary footage. We meticulously recorded immersive natural sound and specific b-roll shots, both aerial and ground-based, to create a truly engaging and impressive visual experience. After returning from each facility, we edited and refined the b-roll stringouts, ensuring they aligned with SIMONA AMERICA Group’s vision before handing them over to Goods for final post-production.
