Enhancing Client Connections With Personalized Attorney Videos

The Ask

Lucie Content partnered with Taylor English, a purpose-built law firm in Atlanta, GA, on several Public Relations and Marketing initiatives. When the company began to plan out a new website, the team wanted to personalize the attorneys as part of the launch strategy. Taylor English recognized that static biographies weren’t enough to stand out in a competitive legal landscape, and wanted to give potential clients insight into their expertise and personalities. Given our video production expertise, the firm asked the Lucie team to create engaging video content that could highlight each attorney’s professional experience while also portraying their unique approach to client relations.

The Strategy

Lucie Content was tasked with creating profile videos for each of Taylor English’s attorneys. The goal was to craft a series of high-quality, engaging videos that would serve multiple purposes:

Website Integration: The profile videos were embedded throughout the new website to complement the firm’s text-based bios and give visitors a deeper, more personal connection to the attorneys.
Social Media Distribution: The videos were designed to be shared across social media platforms, particularly LinkedIn, Twitter, and Facebook, where potential clients and industry peers could engage with the content.
Brand Alignment: The videos were created to fit seamlessly within Taylor English’s brand. Lucie Content worked closely with the law firm to ensure the videos communicated a consistent professional yet approachable tone, highlighting the firm’s values and expertise.

To create dozens of profile videos efficiently and within budget, we set up several content days at the Atlanta office. We know schedules are always tight, especially for attorneys, so we had a system in place to capture compelling, engaging content with each attorney in less than 30 minutes. We also set up for interviews during a company conference so we could capture attorneys from around the country.

The Impact

The profile videos had a significant impact on Taylor English’s digital presence and client engagement:

Website Engagement: Visitors to the firm’s website saw the profile videos on the bio page. In general, video content increases page interaction by 40%. The videos allowed clients to get a true sense of each attorney’s expertise and approach.
Social Media Engagement: The videos performed exceptionally well across social media channels. The attorneys’ profiles were shared widely, both by the firm and industry peers, helping Taylor English increase its visibility in the legal community.
Enhanced Client Trust: By offering a more personal, humanizing view of their attorneys, Taylor English was able to foster a stronger connection with potential clients. Many prospective clients mentioned that watching the profile videos played a key role in their decision-making process, as it allowed them to feel more confident in the firm’s ability to handle their cases.

Profile videos offer any service-based business the opportunity to immediately build trust with potential clients. This project demonstrated the power of video as a tool for connecting with audiences on a deeper level and enhancing a brand’s digital presence in a competitive industry.