Corporate video production remains the cornerstone of effective digital marketing strategies in 2025. As viewing habits and technologies evolve, several key trends are reshaping how businesses connect with audiences through video content. At Lucie Content, we’re not just observing these shifts—we’re implementing them for our Atlanta clients, transforming how brands tell their stories through video. Here’s what’s working now and why these approaches are delivering exceptional results.
Authentic Storytelling Outperforms Polished Corporate Speak
The era of stiff, formal corporate videos is behind us. Today’s most effective corporate video production embraces authentic storytelling that resonates on a human level. Videos featuring real employees, genuine customer experiences, and unscripted moments consistently outperform their overly polished counterparts in both engagement and conversion rates.
This doesn’t mean sacrificing production quality. It’s about capturing genuine moments within a professional framework. The magic happens when skilled video production teams create an environment where subjects feel comfortable enough to share their real stories.
At Lucie Content, our team’s background in journalism helps us ask the right questions that uncover compelling narratives within your organization.
What does authentic corporate video production look like in practice? It’s the difference between a rehearsed script and a passionate conversation. It’s capturing a medical professional explaining their “why” with genuine emotion, like in our work with PruittHealth’s home healthcare partners. It’s showing real team interactions during a brainstorming session rather than staged collaboration. It might include slight imperfections, such as a thoughtful pause or a genuine laugh, that make viewers feel they’re watching real people, not actors.
The most successful corporate videos in 2025 feel less like advertisements and more like conversations—authentic exchanges that invite viewers to connect with your brand on a deeper level.
Vertical Video Has Become Essential, Not Optional
Perhaps the most significant shift in corporate video production has been the full embrace of vertical video formats. With mobile consumption continuing to dominate, vertical videos are no longer considered alternative formats but primary deliverables in many production packages.
This shift requires rethinking composition, framing, and storytelling techniques. While reformatting horizontal footage for vertical platforms is a great starting point, it shouldn’t be your only strategy. The most successful brands are now intentionally creating vertical content as well as horizontal videos.
Why is this format so powerful? It’s where your audience naturally lives. According to Entrepreneur, 94% of users hold their phones vertically and 57% of user-generated videos are already shot in this orientation. When content fits how people actually use their devices, engagement rates soar.
For brands, this means adapting production workflows to capture both horizontal and vertical content simultaneously. With years of professional experience working in news, the Lucie Content team is always thinking about different ways content can be used and repurposed, especially during filming. Working with a team that understands this is the key to creating both horizontal and vertical content successfully without doubling production costs.
For a closer look at how we pull this off, check out our blog all about Content Grabs.
Short-Form Series Outperform Single Long-Form Videos
Another clear trend is the shift from single, long-form horizontal corporate videos to episodic, short-form videos in a series, typically in the vertical format. We’ve seen substantial improvements in viewer retention when content is broken into bite-sized episodes rather than presented as one lengthy piece. This approach fits perfectly with modern content consumption habits and creates multiple opportunities for social sharing and interlinking between related content on your website.
But it doesn’t have to be one or the other. For example, if you create a 10-minute video documenting the renovation of your office, you can upload the full version to YouTube, then divide it into short clips for YouTube Shorts or TikTok. This approach lets you reach different audiences across platforms without needing to create entirely new content each time.
The analytics consistently support this approach: viewers are more likely to watch multiple short videos in their entirety than to complete a single long-form piece. And when your content completely addresses a specific question or topic, your audience leaves feeling satisfied, building trust in your brand.
Check out an example of how we did this when we worked with Debbie Fields, Founder of Ms. Fields Cookies!
Virtual Production Techniques Bring Hollywood Quality to Corporate Budgets
The modern accessibility of virtual production techniques has been a game-changer for corporate video. Technologies that used to be exclusive to blockbuster films are now accessible for brands with modest production budgets.
Our 20×30 cyclorama wall in Studio A transforms what’s possible for corporate storytelling. With this green screen, we can place company executives in virtually any setting – from sleek boardrooms to manufacturing facilities you may not have physical access to. Need to showcase multiple locations without travel expenses? Your spokesperson can stand in one spot while the backgrounds change seamlessly between international offices or client sites.
The real benefit isn’t just visual impact but practical flexibility. Weather delays, location permits, and travel logistics disappear. You can shoot year-round product demonstrations that appear to be filmed in perfect summer lighting or create consistency across multiple video assets shot months apart.
Conclusion: Integration Is Key
While each of these trends offers exciting possibilities, the most successful video strategies in 2025 don’t chase trends in isolation. They thoughtfully blend approaches based on your specific communication goals.
At Lucie Content, we help our clients navigate these evolving trends by starting with strategic foundations rather than technical details. The most effective corporate videos begin with clear communication objectives, regardless of which production techniques are used.
Ready to explore how these trends might enhance your corporate video strategy? Contact our Atlanta production team for a consultation.
