When the unexpected happens, we help you take control of the narrative.
Crisis Communications is the strategic management of messaging before, during, and after an unexpected or high-stakes event that threatens to damage your brand’s reputation. Whether it’s a PR emergency, internal misstep, legal situation, or public backlash, how you respond — and how quickly — can shape public perception for years to come.
Effective crisis communication isn’t about spinning something. It’s about clarity, transparency, and trust. It’s your plan for saying the right thing, at the right time, to the right audience.
At Lucie Content, we’ve built our reputation on storytelling — but more importantly, on authentic storytelling. In moments of pressure and uncertainty, our team brings calm, clarity, and confidence to your communications.
Here’s what sets us apart:
Whether you’re preparing for what might happen — or responding to what just did — we’re ready to guide you through.
1. Discovery & Assessment – We quickly evaluate the situation, identify key stakeholders, and understand the risks and sensitivities involved. Normally, this involves in-person or remote meetings.
2. Message Development – Our team crafts core messaging, internal and external talking points, press statements, and digital/social content — all aligned with your brand values and legal parameters. We will always run things by you for your input.
3. Media Management – We help you get ahead of the story, prepare your spokespeople, and manage media inquiries with confidence and control. We also make strategic adjustments on when, where, and how to make statements.
4. Monitoring & Adjusting – Crisis response isn’t static. We continuously monitor coverage, social sentiment, and stakeholder feedback, adjusting messaging in real time to maintain transparency and trust. We have access to several real-time monitoring software and platforms that help take the guesswork out of monitoring.
5. Post-Crisis Planning – Once the dust settles, we help you debrief, rebuild trust, and put preventative strategies in place for the future. This is where content comes into play. You want to #CreateYourNews and have people consume the messaging that you want to get across.
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Crisis Communications When the unexpected happens, we help you take control of the narrative. Watch Video What is Crisis Communications? Crisis Communications is the strategic management of messaging before, during, and after an unexpected or high-stakes event that threatens to damage your brand’s reputation. Whether it’s a PR emergency, internal misstep, legal situation, or public […]
