In today’s crowded digital landscape, businesses aren’t just competing for sales—they’re competing for attention.
At Lucie Content, we help clients stop chasing stories and start creating them. If your message isn’t converting, it’s likely not bold or clear enough.
Messaging is Everything
Search trends show that more people are looking for:
- “How to stand out on social media”
- “Content marketing strategy that works”
- “Brand storytelling help”
These are the problems we solve every day.
In This Episode…
In this episode of the Networking Rx podcast, host Frank Agin talks with our founder Craig Lucie about what it takes to truly become the news in your network.
They explore the key principle that guides our messaging work at Lucie Content:
You’re either first, best, or different.
And if you’re not clearly one of those, your audience won’t remember you.
Craig breaks down how:
- Being first gets you attention
- Being best builds trust
- Being different makes you unforgettable
Why It Matters Now
In 2025, your brand must lead with media—not marketing. If your competitors are focused on product, you should focus on positioning. If they’re putting out content, you need to create conversations.
Ready to Be the Story?
Lucie Content helps you craft compelling video content, smart messaging, and bold storytelling strategies that position your business as a newsworthy brand.
Let’s turn your message into media—and your media into momentum.
Contact us today to start creating your news.
