How We Work

Since 2019, Lucie Content has built a proven record of providing best-in-class video production, visual storytelling, and strategic content creation services from start-ups to large-scale clients in business, politics, economic development, hospitality, tourism spaces, and much more.

Every Story Begins with Discovery

We start with three simple questions

What are you trying to say?

What are you trying to say?

What's the message? Announcement? New product? Not sure yet? Lucie can help you craft the perfect narrative for your goals.
Who are you trying to say it to?

Who are you trying to say it to?

Has your audience been defined? Do you need to learn more about them? Wherever they are, we can find them and help you reach them.
What do you want them to do?

What do you want them to do?

What are our goals? What are the KPI's? Defining success is paramount to any strategy.

Our Process

01.

Project Planning

Goal Oriented Planning

We treat every client engagement like an assignment from our news reporter days. We figure out what’s the value to your business and your customers. It always begins by defining your voice and that can be a logo, website, social strategy, or video campaign. It includes message and audience validation as well as spokesperson training. We have planned simple social stories to documentaries and 6-figure music videos and commercials. This is where you fill out our ‘creative brief’ and we get your project underway. One of our award-winning content strategists is guiding every step of the way.

02.

Production

When the magic starts

If we are creating video content, call times are set and your designated content team is deployed. We build our packages so everything is seamless from the equipment, location and time needed to get the job done. If we are kicking off a new website or social strategy plan, creative briefs, wireframes, logos and content calendars are created and approved.

03.

Post Production

Where the magic really happens

These days, everyone is a content creator. But as they say, a goal without a plan is just a wish. If we are creating videos for you, we have state-of-the-art editing suites inside Lucie Studios. Our highly skilled and efficient video and audio editors are experts at creating custom on-screen graphics, animations, and motion graphics using industry-leading software such as Adobe Premiere Pro, After Effects, and DaVinci Resolve. Lucie’s meticulous post-production workflow, supported by a sophisticated deliverable management and tracking system, ensures all project deadlines are met, with client revision requests carefully documented, reviewed, and incorporated into the final deliverables.

04.

Impact

Time to put your content to work

After final revisions, your message is ready for your audiences! Knowing that audiences today consume information in a wide variety of channels, our content is customized accordingly. Today’s buzzwords, “find people where they are” is an approach we’ve followed for years. We specialize in leveraging the content we make so if we are not posting on your behalf, we are here as a resource to ensure you get a maximum return on your investment. The same goes with your Lucie custom-created website. We make sure everything is optimized so the world will find you.

Let’s Talk

Your vision deserves the spotlight
Click below to see how we’ll make it shine

Frequently Asked Questions

What’s the process to becoming a client?

There are several steps to becoming a client.

  1. Once you fill out our client form, we schedule a time to connect with you about your needs, wants and expectations.
  2. We establish a budget and offer a proposal suited to your needs and timeline. The proposal includes pre-production planning, production time, and post-production.
  3. We send a quote based on your budget. When the quote is approved, we send a contract you can sign electronically.
  4. We require a 50% non-refundable deposit to lock in the production date on our calendar.
  5. Pre-production planning begins. We discuss your story and the best concepts for your video.
  6. We hold a pre-shoot meeting to make sure our team is up to speed and ready to execute.
  7. Production day!
  8. Following the shoot, our team imports the footage and makes a backup copy.
  9. The video is delivered based on your schedule. We will send you a digital file to review.
  10. Once you and your team have reviewed, share your feedback with us. We offer three revisions per project.
  11. The final version is delivered to you via digital file.
  12. That’s a wrap!
Every business has a budget. Sharing your budget allows us to outline what we can accomplish within the amount you’re willing to spend. We have better results when clients present us with a budget and tell us their objectives. To help us quickly establish a budget, we recommend having a reference video in mind. You can ask us how much a similar video would cost. We also recommend you stay open-minded, even if you have a specific video type or style in mind. Our team is full of story-telling experts with decades of experience.
We state in our contracts that you have 2 revisions. It’s best to make sure your entire team reviews and you gather their comments prior to sharing your feedback. Revisions take time, so gathering internal feedback before sending us your comments will help us deliver your video within our deadline.

The short answer is yes, but for a fee. Anything outside of the final deliverable is not included in what we deliver to our clients. When you hire us, you are investing in our team’s time, expertise, and the final deliverable. You can purchase raw footage for 150% of the contract price. For example, if the project price is $10,000, the price of the raw footage would be $15,000. Once you purchase the raw footage, you can use it at your discretion.

 

There are several factors that go into purchasing raw footage.

  1. Copyright. We want to protect the rights of everyone involved in a project. Music, video clips, etc. in your video may be subject to copyright. We handle making sure all the elements are cleared for the video’s use. When a video is complete, we sign the copyright over to you. This cost is included in your quote.
  2. File size. One hour of footage can be around 750 GB on high-end cameras. If your shoot lasts 10 hours, that’s 7,500 GB. The price for a hard drive to hold that amount of data is expensive. It also takes 20 hours or more to correctly export all of the data.
  3. Loss of future work. We take pride in what we do. Oftentimes, when we hear a request for raw footage, we worry what someone else will do to the footage that we spent hours planning, creating, and crafting. Here’s an analogy(s) for you. If you go to a restaurant and love a chef’s dish, chances are they are not going to turn over the recipe so a competitor can copy it. We’re based in Atlanta, which is the home of Coke, and that recipe is under lock and key forever. 😉
  4. Technical blemishes. Videography is a craft. The raw footage may include an hour of time getting the perfect shot. There may be other shots that would never make it into your video. There may be other technical problems. No matter the reason, blemishes are likely on raw footage. The final product you receive is the result of hours spent removing and polishing these blemishes.

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How We Work

How We Work Since 2019, Lucie Content has built a proven record of providing best-in-class video production, visual storytelling, and strategic content creation services from start-ups to large-scale clients in business, politics, economic development, hospitality, tourism spaces, and much more. Watch Video Every Story Begins with Discovery We start with three simple questions What are […]