In Atlanta, where food deserts and waste often coexist, one organization is rewriting the narrative. Goodr, founded by community servant and visionary Jasmine Crowe-Houston, is transforming the grocery experience to provide fresh food, without the stress of the price tag.
🎥 Watch the Video Feature Here
This feature is part of Lucie Content’s “6 Stories in 6 Days” anniversary campaign, where we shine a light on Atlanta’s changemakers. As a video production agency in Atlanta and a trusted content marketing agency in Atlanta, our mission is to tell authentic stories that elevate local businesses, nonprofits, and community leaders.
From Viral Pop-Up to Scalable Solution
Goodr began when one of Crowe’s early pop-up restaurants unexpectedly went viral on social media. That grassroots success revealed a much larger challenge: enormous amounts of surplus food existed alongside communities struggling with food insecurity.
Determined to close that gap, Crowe founded Goodr, a company built on the idea of being a true “do-gooder” for the community, delivering not only meals but dignity, choice, and high-quality food to those who need it most.
Unlike traditional food banks or pantries, Goodr focuses on creating a shopping experience that feels inclusive and empowering. Families don’t receive pre-packed boxes; they select the items they want, from fresh produce to pantry staples, just like any other shopper.
Building Community Through Partnerships
Goodr’s growth is fueled by partnerships. One shining example is the Edgewood Avenue community market, created in collaboration with Invest Atlanta, where customers can shop without stigma.
By redefining what food access looks like, Goodr ensures that fresh, high-quality groceries are accessible to Atlanta families who need them most.
Capturing the Story: Lucie Content Behind the Scenes
To showcase Goodr’s mission and highlight the Edgewood Avenue market’s impact, Lucie Content built a mobile production studio inside the store itself. Our team — including a producer, videographer, and production assistant — set up two cameras, professional lighting, and captured the authentic energy of the market in action.
As a content marketing agency in Atlanta, we specialize in story-driven video production, and filming on-site provided the authentic energy of the market, reinforcing the idea that food access can be inviting, empowering, and community-driven.
As Crowe puts it, “People leave feeling a little bit empowered and grateful, that they were able to buy something that’s going to feed their family, that’s fresh, that’s affordable, and that’s actually good.”
Why This Story Matters
Goodr proves that food access can be dignified, community-driven, and empowering.
For Lucie Content, it’s another chance to shine a light on innovators solving Atlanta’s biggest challenges. Through our Lucie Content’s “6 Stories in 6 Days” anniversary campaign, we’re proud to celebrate organizations like Goodr and show how Atlanta video storytelling can amplify impact.
