One Atlanta-based nonprofit is proving that a thoughtfully packed backpack can restore dignity, build trust, and meet immediate needs for people living on the streets. And, sometimes, the simplest gestures make the biggest impact.
This story is part of Lucie Content’s “6 Stories in 6 Days” anniversary campaign, where our team highlights organizations and individuals making a difference in Atlanta. As a content marketing agency in Atlanta and a trusted video production agency, our mission is to shine a light on people, places, and nonprofits that inspire change.
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The Backpack Project Inc.’s Mission
“The overall mission is just easing the burden of homelessness,” said Ben Limbocker, CEO of The Backpack Project Inc., “But to me, it’s treating each person that you encounter as a true person.”
Whether it’s a full-scale event or a staff member handing out a bag from the trunk of their car, the mission goes beyond distribution: it’s about making a personal connection with each client that we serve.
Inside the Backpack: More Than Just Supplies
Since its founding, The Backpack Project has distributed over 17,000 backpacks, each carefully designed to meet real-world needs. Each bag contains:
- Hygiene essentials: Toothbrush, toothpaste, combs, nail files, and other care items.
- Non-perishable food: Peanut butter crackers, trail mix, and snacks to fight hunger.
- Practical tools: Toilet paper, trash bags, and emergency blankets for safety and warmth.
- Socks and comfort: Thanks to a partnership with Bombas, every backpack includes high-quality socks, donated free of charge.
This “perfect recipe” focuses on survival while remaining adaptable to feedback.
Bringing the Story to Life at Lucie Content
To amplify this mission, Lucie Content invited The Backpack Project team into our Atlanta video production studio. There, we filmed a sit-down interview with Limbocker using professional lighting, audio, and cinematic visuals to ensure their story reached the widest possible audience.
This collaboration reflects what Lucie Content does best: as a content marketing agency in Atlanta, we partner with nonprofits and businesses to transform authentic stories into powerful video campaigns.
By producing compelling media, we help organizations expand their reach, attract supporters, and strengthen their community impact.
Community Partnerships and Creative Distribution
One of the group’s signature events, Homeless Heroes Day, brings Atlanta businesses together to make a difference. Companies gather at a venue, pack about 150 backpacks each, and deliver them to shelters the same day. The event not only builds community but gives volunteers a firsthand look at the impact they’re making.
Always Listening, Always Improving
Even after distributing thousands of backpacks, the team doesn’t assume they have all the answers.
“We’ve come up with what we think is the perfect recipe to put in the backpack,” said Limbocker, “but we’re always open to new opinions and new perspectives to put the things in the backpack that will be the most beneficial for the unhoused individuals.”
Why This Story Matters
At Lucie Content, we believe stories like The Backpack Project’s deserve the spotlight.
Our “6 Stories in 6 Days” anniversary campaign, is dedicated to celebrating Atlanta’s heroes, from animal rescue leaders to organizations tackling homelessness. By combining journalism roots with the power of video storytelling, Lucie Content helps communities and nonprofits get discovered, gain support, and inspire action.
🎥 Watch the Video Feature Here
