At Lucie Content, our mission is simple: to shine a light on the people, brands, and ideas shaping culture and driving change. As one of the top video production companies in Atlanta, we believe every great business begins with a bold human story, and the Lucie Spotlight series is where those stories come to life.
What Is a Lucie Spotlight?
A Lucie Spotlight is narrative-driven video produced by our in-house team of journalists, producers, cinematographers and editors. These videos bring audiences face-to-face with the visionaries behind Atlanta’s most meaningful work.
They aren’t paid promotions — they’re editorial features led by Craig Lucie, our founder and former news anchor, who brings nearly 20 years of newsroom experience to every interview.
Craig sits down with each guest one-on-one to uncover the “why” behind their work, guiding the conversation with sharp questions and revealing the human that drives the brand’s mission.
Our Atlanta video production team then builds the story using cinematic b-roll, clean audio, and purposeful editing, delivering a final video that feels personal and professional.
Why We Focus on People Over Products
At Lucie Content, we believe the most powerful brand stories start with a person.
Atlanta is full of brands doing impressive things, but it’s the founders, entrepreneurs, and changemakers behind them who spark real impact. That’s what the Lucie Spotlight video series is all about.
Standout Stories from the Lucie Spotlight Series
The Lucie Spotlight series goes beyond surface-level business profiles. These are deep dives into purpose, passion, and place, grounded in the belief that behind every successful brand is a story worth knowing.
A couple of our most prominent spotlights include:
Jon Birdsong, founder at Atlanta Ventures
Jon Birdsong, founder of Atlanta Ventures, shared his bold vision for transforming a ten-block stretch of South Downtown into a thriving hub for innovation, entrepreneurship, and community. Filmed on-site with Craig Lucie, the episode captures Jon’s passion for rebuilding Atlanta’s core with purpose. As they walk through scale models and active construction zones, Jon explains how this project isn’t just about real estate — it’s about creating a long-term ecosystem that supports startups, encourages walkability, and reinvests in the city’s culture ahead of the 2026 FIFA World Cup.
🎥 Watch the full feature here: Atlanta Ventures
Garrett Langley of Flock Safety
Garrett Langley, founder of Flock Safety, shares how a shocking statistic — that nearly 90% of car thefts go unsolved — inspired him to act. Alongside two friends, he developed a scalable alternative to traditional license-plate reader technology using solar-powered cameras and smartphone software. Today, Flock’s network helps communities solve over a thousand crimes daily. This Spotlight reveals how Garrett combined civic innovation with technical ingenuity to build a tool that prioritizes safety, privacy, and impact.
🎥 Watch the full feature here: Flock Safety
Jesslyn Rollins, CEO of BIOLYTE
Jesslyn Rollins, CEO of BIOLYTE, brings a deeply personal story to her brand. Her father, an anesthesiologist, created the formula to help Jessalyn’s mother recover from a serious illness, combining medical science with love and care. What began as a family solution evolved into the first drink to offer IV-level hydration in a bottle. In her Spotlight, Jessalyn shares how she scaled that remedy into a nationally recognized brand, all while staying rooted in BIOLYTE’s original mission: helping people feel better, faster.
🎥 Watch the full feature here: BIOLYTE
The Story Behind Every Spotlight
Together, these stories reflect what makes Atlanta’s business culture so dynamic. From tech founders to health pioneers, the Lucie Spotlight series continues to shine a light on the people turning big ideas into everyday impact.
🎥 Watch All Lucie Spotlights: Spotlight Playlist
Know someone whose story deserves the spotlight?
Reach out! We’re always looking to shine a light where it matters most.
