Looking for the best media training company in Atlanta, GA? Lucie Content is trusted by executives, nonprofits, and businesses across Georgia and the U.S. for executive communication, public speaking, and crisis preparation. Led by:
Aaron Diamant – Emmy-winning investigative journalist
Megan Ross – PR strategist
Craig Lucie – Former TV anchor & founder of Lucie Content
In today’s fragmented media landscape, executives face unprecedented communication challenges. As the face of your organization, are you effectively reaching stakeholders across the digital ecosystem where they consume information?
Your executive communication approach must be as strategically crafted as your leadership vision. Mastering confident delivery, articulating complex ideas with clarity, and adapting your message for different audiences aren’t just communication skills—they’re essential leadership competencies that build trust and influence in today’s high-stakes environment. Effective executive presence transcends platforms, ensuring your authentic voice resonates whether in boardrooms, media interviews, or digital presentations.
At Lucie Content, our team brings executive media training expertise from every sector of the communication landscape. From coaching on-camera executives to crafting compelling narratives for high-stakes interviews, our seasoned professionals leverage real-world media experience in each executive development program. We transform this industry insight into personalized coaching that enhances your executive presence, helping your authentic leadership voice break through the digital noise.
CEO/C-Suite Executives
State Agency Leaders
Government Spokespeople
Hospital Officials
Doctors
Lawyers
Professionals
At Lucie, we know you can CREATE YOUR NEWS. Are you really prepared to do that?
Today’s companies use video to share deeper messaging across multiple channels—like social media, websites, and internal platforms. To truly engage every audience, you need to practice telling your story with clarity and purpose.
That’s why we built a state-of-the-art studio—your personal classroom for perfecting your delivery. Whether you’re preparing a live event presentation or recording a short video for internal teams on Slack, we help you focus on what your audience needs, and how to communicate it effectively.
Podcasts are the latest and greatest content delivery channel, but they are completely different from a traditional TV or print interview. Your host will already know a lot about you and your company and your brand. How do you sound like an expert, tell your story, engage emotionally with the audience and get them to take action on what you say?
We help you craft a message that builds trust, encourages action, and aligns with your broader video content strategy so your voice resonates across every platform.
In times of crisis or even high intensity, your communications need to be crystal clear and concise. You are less concerned about the channels, but more about your authenticity and clarity on the issues. As a visible leader and spokesperson, do you know how you will perform in a critical situation?
We are former reporters and anchors. That means we know what a journalist wants, how they’re going to approach multiple angles, and how they’re going to structure their report based on your own words.
Leaders frequently need to address one specific topic on one day and another specific topic the next. For example, you may have an investor’s earnings presentation followed by an internal product development presentation. Your leader needs to think through and prepare messages that will resonate, engage and motivate each audience.
Of course traditional media still exists, but a lot has changed in terms of who is watching or reading traditional media, how audiences are consuming it, and what they are seeking to understand through it.
Professional guidance
We believe in learning through doing. Leaders who have the responsibility for communicating to large audiences understand the importance of what they need to do, so let’s cut the “classroom” time. On-camera role-play scenarios customized to the speaking engagements planned for your leader will be the bulk of session time. Media training for executives will take place during film review and critique with immediate feedback.
A session-specific one-sheet will be delivered to your leader following each session that will summarize key learnings and recommendations.
Learning by doing may be supported with some group discussion that focuses on important core concepts of audience-focused communications. On-camera role-play scenarios will be included with immediate feedback.
A session-specific one-sheet will be delivered following each session that will summarize key learnings and recommendations.
(1 participant and a minimum of 2 Lucie experts)
All sessions are customized to meet your learning objectives. Sessions can be half-day, full-day, or modified-day (about 5 hours) or multiple days.
Most sessions include in-studio work at Lucie Studios or on-camera work in your office.
(2 to 8 participants and a minimum of 2 Lucie experts)
All sessions are customized to meet your learning objectives. Sessions can be half-day, full-day, or modified-day (about 5 hours) or multiple days.
Most sessions include in-studio work at Lucie Studios or on-camera work in your office
(9 or more participants)
All sessions are customized to meet your learning objectives. Sessions can be half-day, full-day, or modified-day (about 5 hours) or multiple days.
Most sessions include in-studio work at Lucie Studios or on-camera work in your office.
Do you have a team that needs to understand core concepts of better audience-based communication?
Tell us what you think your team needs to better understand about communications and we will develop a bespoke session for your team.
(1 participant and a minimum of 2 Lucie experts)
All sessions are customized to meet your learning objectives. Sessions can be half-day, full-day, or modified-day (about 5 hours) or multiple days.
Most sessions include in-studio work at Lucie Studios or on-camera work in your office.
We learn by doing, not talking. For leaders who speak to big audiences, we skip the classroom stuff and get straight to practice. Most of our time is spent on customized on-camera scenarios that match what you’ll actually face. The real training happens during playback when we review your footage together and give you immediate feedback on what’s working and what isn’t.
Who should get media training? Anyone who talks to reporters or goes on camera. CEOs obviously need it before CNBC interviews, but so do middle managers who might face questions during a company crisis. Tech experts who explain complex products to mainstream audiences require it too.
Even if you’re just the face of a local nonprofit, learning how to stay on message when a microphone appears helps you control your narrative. Most people freeze up or ramble without proper training. The camera picks up every nervous tic. Learning to deliver clear, confident soundbites under pressure isn’t natural – it’s a skill that needs practice.
Media training helps leaders nail their interviews. It teaches you how to deliver punchy messages quickly and confidently when talking to reporters. You’ll learn to stay on message even when caught off guard, making sure you represent your company well. Good media training shows you how to avoid common pitfalls and turn tough questions into opportunities to highlight what matters most.
Together, our team has delivered thousands of hours of media training for CEOs, attorneys, doctors, nonprofits, and government leaders. Are you ready for your training?
Please fill out the form below, and one our producers will follow up.
Media Training in Atlanta & Nationwide Looking for the best media training company in Atlanta, GA? Lucie Content is trusted by executives, nonprofits, and businesses across Georgia and the U.S. for executive communication, public speaking, and crisis preparation. Led by: Aaron Diamant – Emmy-winning investigative journalistMegan Ross – PR strategistCraig Lucie – Former TV anchor […]
