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A video marketing strategy is more than just posting random content on YouTube and TikTok. A video marketing strategy should align with your overall business goals. After all, if you’re investing in video content, you should maximize your return on investment. Video is often more expensive than written content, but it’s more engaging and often...more
His alarm goes off between 7:00 and 7:30 a.m. It’s a long journey downstairs, as his parents help him move into a specially designed chair. After breakfast, it’s straight to work. Then several days a week, he focuses on training in the afternoon.
Kevin Enners’ day is so familiar yet so different from most of ours. Our alarm clocks go off, we go to work. But Kevin faces additional challenges. His trip to the kitchen is longer than most....more
In a world where you can find almost anything online, simply having a web presence is not enough. You have to set your company apart, and one way to do that is to create employee profile videos.
Employee profile videos help put a face to your business and brand. Instead of just seeing a logo and text on a website, potential customers see another person, creating an automatic connection and building immediate trust.
Video is a vital part of your digital marketing plan, but there are several common misconceptions that stop businesses from using it to their advantage. The importance of video has become clear over the last few years....more
Standard text posts are a thing of the past. Almost every social media post now contains an image or video. The goal is to catch attention with the image or video and get the person scrolling to stop and look at your content. To catch that attention, should you use an image or a video?
The short answer is both. Videos and images should be used to help you achieve your social media marketing goals. Each one has its own advantages and...more
Wealth management firms, financial planners, and other financial institutions are often highly regulated, but don’t let that stop you from marketing your business.
The Lucie team believes marketing is especially important for financial companies because they are built on relationships. We know you can’t give away client information, free advice, or make certain promises. But we also know that you can market your biggest asset, which is...more
Video is one of the most influential ways to drive sales. In Wyzowl’s The State of Video Marketing 2021 report, 84% of people said “they’ve been convinced to buy a product or service by watching a brand’s video.” Video is compelling. Video grabs attention. Video is a powerful marketing tool that you need to start using today.
Increasing sales has always involved...more
Brand videos are an effective way to spotlight your company by focusing less on products and services and more on storytelling. At Lucie, our goal is to help companies create their news. Brand videos are a great way to get attention on your mission and your story.
The story behind companies is becoming more important than ever before. 72% of millennials feel it’s important to buy from businesses that reflect their own values. If you’re...more
Amazon has dominated the online marketplace for years by listening to customers, inventing for customers, and delivering a personalized experience for customers (free two-day shipping doesn’t hurt either). The company has prioritized people, and we’ve recently noticed more people instead of products in the company’s...more
Video marketing increases website traffic, increases the amount of time spent on websites, and helps people understand your product or service better than a text explanation. Videos also increase engagement on social media. With all of those benefits, it’s no surprise that more industries are investing in video marketing.
As video marketing...more
Video marketing is booming in 2021. More businesses are using video to communicate their products or services, their brand, and their story. The COVID-19 pandemic accelerated the trend in certain ways. With so many people at home during the pandemic, video helped create connections.
We believe video is a critical part of any digital marketing strategy. Using video can help you reach your marketing goals, like driving sales, growing...more
People are engaging with more digital content than ever before, but there is one medium that helps businesses stand out from the rest: video.
Video is still under-utilized by many industries, but consumers crave it. People spend about 18 hours every week watching video content online. Clearly, the appetite is there.
Social media in 2021: Is it a “necessary evil” or a tool for business growth? It all depends on your perspective.
We view social media as a great opportunity to reach your audience. Half of the entire world is on some form of social media. With an audience that large, it’s the best way to communicate your brand and your business to the most people. The amount of users on platforms like Facebook and Instagram is in the...more
Video tells stories, creates a personal connection, and is one of the most powerful marketing tools out there. Industries are starting to figure out how to use videos in their marketing plan, and as a result, video marketing is surging.
Here’s a look at five industries where video is booming:
Healthcare - The healthcare industry went through a huge transformation during the COVID-19 pandemic. Video has...
At Lucie Content, we love video because of the way it can grab your attention, tell a story, and create an emotional connection.
Video is a great way to engage your audience, but there are so many options it can be difficult to know where to start. We’re breaking down seven types of videos to add to your digital marketing strategy right now.
Brand videos - Brand videos give an overview of your business and...
In a virtual world, it’s hard to create meaningful connections. But no matter how many devices we own or social media channels we use, there should be one central focus for marketing: people.
Through decades of experience, we’ve found that video creates an emotional connection that other mediums simply can’t. Video draws you in and tells a story. Video can help form relationships that people naturally crave.
Today, video is a key...more
Some of the clients we work with know their brand. They have established style guides and know their target audience.
Other clients are still trying to nail down their brand, or they’re just getting to the point where developing a brand is a priority in order to increase sales.
We believe it’s always a great time to build a brand for your business, no matter if you are an established business with decades of experience or if...more
Nearly every company has a website, but not every company has a quality website. Can someone go to your page and tell what service or product your business offers within five seconds? If not, you’re likely missing out on opportunities (and sales).
There has to be a balance between including enough information to be helpful, but not too much information that could overwhelm a potential customer or client.
What exactly does that...more
The secret to growing your business is out. A great product or service, a solid internal team, and hard work all matter. But there is something else that can support your business and generate more sales - valuable content.
Valuable content has the potential for a high ROI, can generate three times more leads than traditional marketing, and costs less than outbound marketing. If you’re not already giving your clients...more
Every day, people watch more than a billion hours of video on YouTube. If you’re a B2B company, B2C company, or nonprofit, this audience likely includes customers or potential customers. It’s clear you need video content to keep up in the digital age.
Videos can be a great lead generator when they’re used...more
The key to great marketing is to use the right platform to reach the right people at the right time.
With so many people online, traditional marketing methods have a much harder time accomplishing that goal. But digital marketing, which is any form of marketing that exists online, has a much greater chance of reaching people where they spend their time. An added bonus -- it costs much less than traditional marketing.
So how do you...more
With more than 2.38 billion monthly active users on Facebook and 500 million daily Instagram users, social media marketing is an incredibly effective tool to build brand awareness and reach an audience.
If you’ve tried your hand at social media marketing, you probably came to a quick realization: you can’t easily attract new customers by just...more
What’s your business story?
Whether it’s the motivation behind your company, the way you treat your employees, or why you always want to deliver the best results for customers, you have a story. Your story is the heart of your business. It’s a reflection of your values and your personality. Your story communicates what’s most important to you.
Do people see this story when they visit your website or social media pages? You can...more
In 2020, you probably signed into more Zoom meetings and attended more webinars than ever before. Conferences and trade shows were canceled, business trips halted, and homes turned into offices during the COVID-19 pandemic.
Even in a vaccinated world, live video and virtual events are likely here to stay for good. Coronavirus only accelerated a trend we were already headed towards -- hosting live webinars and events that allow more...more
COVID-19 likely changed something about your business and your life.
If nothing else, you might find yourself spending more time at home than you used to. The same is probably true for your customers.
That means methods of traditional marketing - like billboards, face-to-face meetings, and networking - have faded.
Now, the focus is on digital marketing - social media, online ads, and business websites.
Content marketing uses helpful and valuable information to connect to an audience, build a relationship, and strengthen brand loyalty.
When we have a problem we need to solve, we often turn to Google or other search engines for help. For example, if you have a leaky toilet, you might search “how to fix a leaky toilet.” One of the top results is a video from Home Depot.
Is that a coincidence? It is not. Home Depot created that...more
The COVID-19 pandemic only increased the amount of time we spend online. A report by eMarketer found adults in the United States spent nearly eight hours a day interacting with digital media in 2020. That’s up more than 15% from 2019.
If you want to reach your audience where they spend most of their time, it’s...more
In the United States, there are 1.5 million nonprofit organizations. Each of them solves problems, promotes civic engagement, and drives economic growth.
So, how do you make your nonprofit stand out?
We believe all nonprofits share one foundation -- people. Nonprofits exist to improve communities for people. Nonprofits are run by people. And behind every person, there is a story. Since nonprofit revenue relies partly on the...more
Is your business ready for 2021?
Digital marketing can set your business up to grow and thrive. COVID-19 changed the way people operate. Now more than ever, customers and clients want to hear from you. Digital marketing is the best way for your business to communicate and control your message.
Here are five reasons why digital marketing is key to your business in 2021:
- Preferences are changing - Is your...