The key to great marketing is to use the right platform to reach the right people at the right time.
With so many people online, traditional marketing methods have a much harder time accomplishing that goal. But digital marketing, which is any form of marketing that exists online, has a much greater chance of reaching people where they spend their time. An added bonus -- it costs much less than traditional marketing.
So how do you turn digital marketing into a tool to grow your business? It’s all about strategy.
How to use digital marketing to grow your business
You invest in marketing to attract and retain new customers. Most of the time, buyers go through several steps before making a purchase.
Depending on your sales cycle, that could take minutes or months, but the process is the same.
Here are three steps to attracting new customers with digital marketing:
Create quality content - This is the most important step in digital marketing. Content floods the internet. It’s easy to become distracted and scroll through posts. You need content that’s going to cut through the noise and grab attention. This may sound counterintuitive, but content should not necessarily focus on selling. The more your content feels like an ad, the less likely it is to be successful. Content that’s helpful, shows a unique aspect of your business, or educates a buyer is going to stand out.
Identify your audience - One of the biggest advantages of digital marketing is the ability to reach exactly who you want to reach. On nearly every platform, you can target based on age, preferences, and industry. The more you know about your audience, the more successful your digital marketing efforts will be.
Optimize, optimize, optimize - Optimize your content for mobile. More people are consuming content on their phones than ever before. You can no longer design or create content just for websites. If it’s not mobile friendly, you could lose potential clients immediately. Optimize your content for social media platforms. Choose the right platform for your audience and make your content stand out. Optimize your content for search engines. Getting to the top of a search page is becoming increasingly difficult, but it’s also one of the most effective ways to gain traffic and attention.
Types of digital marketing content
Digital marketing means there are endless options to attract new clients and customers.
Here are just a few of the standard options:
All of the options above should be included in your digital marketing strategy from the start. But to really stand out, it’s time to start thinking a little out of the box.
These are a few examples of innovative content strategies we’re using:
Virtual tours - COVID-19 limited access for a lot of people. Virtual tours are a creative way to feel what a space is like from the safety of your home. Plus, it’s extremely convenient. Here's a virtual tour we produced for Starling Assisted Living.
Video podcasts - Whether you want to connect employees or give a glimpse into your company culture, video podcasts can make your business much more personable. Take a look at this one we created for the law firm Taylor English.
Live summit - This is the next level of webinars. Well-rehearsed and well-produced live summits like the ones we’ve created for Westside Future Fund tell the story of an entire community.
When you’re ready to invest in digital marketing, make sure you get a solid return on your investment. Trust the digital marketing experts, like Lucie Content. We love to help our clients create their news and grow their business.