People are engaging with more digital content than ever before, but there is one medium that helps businesses stand out from the rest: video.
Video is still under-utilized by many industries, but consumers crave it. People spend about 18 hours every week watching video content online. Clearly, the appetite is there.
Here are five reasons why video is the future of content marketing:
Video is easier to digest than text. Video condenses text into an easy-to-understand format. In a survey, 51% of people said they would be willing to watch a five to 20 minute video instead of reading text. It’s much more interesting to watch a video about a product or service than to sit and read about it. Video is more visually appealing and entertaining. Videos are engaging and have the potential to grab an audience’s attention better than other mediums. 86% of people in a WyzOwl survey said they’d like to see more videos from brands and businesses.
Video translates well across all devices. In a world where consumers are using multiple devices (likely at the same time), text and graphics may look one way on a laptop and completely different on a phone or tablet. Responsive design is incredibly important, and inconsistencies can create a negative experience for the viewer. A website should adjust to different screen sizes and resolutions. But video translates well across all devices, from phones to tablets to desktop computers to OTT apps. A consumer should have no problem watching video on any device, making it a user-friendly option that results in business growth.
Video marketing boosts SEO. The higher your business ranks in a search result, the higher the traffic to your website. Videos can help improve your SEO ranking. When a user spends time watching a video on your website, that means they are spending more time on your page. Google bots see this a positive sign that you have useful and helpful content, so it should be ranked. Google has also started to favor videos in its search results. For example, if you Google “Lucie Content,” you’ll see that videos are listed right underneath our website. For some search results, videos are listed first. Higher SEO rankings lead to more revenue and a higher ROI.
Video leads to sales. Videos can lead directly to a purchase. This is especially true when you create helpful, meaningful videos that solve a problem a client is experiencing. By watching a video with a thoughtful solution, you’re increasing the likelihood of conversions. Because video creates an emotional connection, it’s convincing… and it may convince a viewer to act.
Videos are useful across multiple platforms. Videos are not just to share on social media. They should be embedded on your website and in blogs. They can be included in lead nurturing emails or emails from sales representatives. Videos are an opportunity to connect with people - so they can be used wherever you interact with people. Plus, anywhere you post a video can help drive more traffic to your website.
Videos help with engagement, brand recognition, and audience retention, and they aren’t going away anytime soon. But you need to do video right in order to be successful. You want the content you publish to represent your brand and be helpful for your audience.
To help reach potential clients in a meaningful way, contact the experts at Lucie Content. We believe in telling your story and using digital marketing to create your news.