In a world where you can find almost anything online, simply having a web presence is not enough. You have to set your company apart, and one way to do that is to create employee profile videos.
Employee profile videos help put a face to your business and brand. Instead of just seeing a logo and text on a website, potential customers see another person, creating an automatic connection and building immediate trust.
What is an employee profile video?
An employee profile video is a quick look at a person who works at your company. This could be the CEO or anyone on the executive team, or it could be a dedicated employee who has a unique skillset you want to highlight. No matter who is featured, the goal is to show personality and give some basic knowledge about that person and the company.
Most of the time, employee profile videos are shot interview style. This helps employees feel more relaxed and also creates a more authentic experience for the viewer. When the tone is more conversational, the viewer will feel more relaxed. Employee profile videos don’t need to be long. We typically recommend between two and three minutes.
Why employee profile videos are important
Employee profile videos are important for these three reasons:
They humanize your brand. Employee profile videos help show the human side of your business. When you show a smiling face, you create quicker connections and build trust from the very beginning. Building trust helps draw in new customers and also retain current ones. With our clients, we’ve seen the benefits of humanizing a business with financial advisors and attorneys. For some potential clients, those industries may seem intimidating, so creating that authentic connection and showing there is a real person who works there is extremely beneficial. We’ve created employee profile videos for our wealth advisor client, Regent Peak. This one featuring its Chief Compliance Officer is a perfect mixture of professional and personal. Wouldn’t you trust a wealth advisor with a Chief Compliance Officer who likes to follow the rules?
They are great recruiting tools. When profile videos are shared on social media, they create interest. You want your video to be interesting enough for others to say, “I’d like to work there, too!” For one of our clients, we create employee video profiles to not only highlight interesting people who already work within the company, but also to help recruit new ones.
They add value to your business. When you show off employees and highlight their best attributes, you’re adding a significant amount of value to your business. Someone might read on your website that you have more than 20 years of experience in the industry. But when they click on a video and they hear what an employee has accomplished in those 20 years, it’s much more memorable. We’ve produced more than a dozen employee video profiles for one of our clients, Taylor English. In this example, Reggie Snyder talks about how a combination of experience in commercial, construction and real estate industries helps him in a new, booming industry - cannabis.
Employee profile videos primarily include information about the person’s role, passion for the job, and life outside of work. These videos often give a head start on the sales process. If a customer watches your videos before they walk in the door, they already feel like they know and your employees.
If you’re ready to start humanizing your business with quality videos that resonate with viewers, the Lucie team is here to help you get started. Our motto is create your news, and we’re ready to create yours.