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t's no secret that video marketing can drive traffic and boost your audience. In fact, an estimated 87% of all online marketers utilize video production in their marketing strategy.

Audiences want to see videos. Whether it's on your website or part of your social media marketing strategy, video is one of the best ways to get attention for your business.

In this guide, we'll explain how video production can help you promote and elevate your brand. We'll also give you the ultimate tips on digital marketing best practices, so you can be sure it'll succeed.

Keep Your Video SEO Strategy Simple

SEO doesn't just apply to your website and blog content. In fact, YouTube is one of the most popular search engines in the world.

People are looking for all kinds of video content. From specific videos to general information, lots of people are seeking out video explanations across a variety of topics. That makes them the perfect thing to add to your SEO strategy.

A few ways you can improve SEO for your video marketing strategy include:

  • Titles that grab attention

  • Keywords in the video description

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FAKE TEXT FAKE TEXT FAKE TEXT

t's no secret that video marketing can drive traffic and boost your audience. In fact, an estimated 87% of all online marketers utilize video production in their marketing strategy.

Audiences want to see videos. Whether it's on your website or part of your social media marketing strategy, video is one of the best ways to get attention for your business.

In this guide, we'll explain how video production can help you promote and elevate your brand. We'll also give you the ultimate tips on digital marketing best practices, so you can be sure it'll succeed.

Keep Your Video SEO Strategy Simple

SEO doesn't just apply to your website and blog content. In fact, YouTube is one of the most popular search engines in the world.

People are looking for all kinds of video content. From specific videos to general information, lots of people are seeking out video explanations across a variety of topics. That makes them the perfect thing to add to your SEO strategy.

A few ways you can improve SEO for your video marketing strategy include:

  • Titles that grab attention

  • Keywords in the video description

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Titles and keywords for videos work much the same as they do for regular text-based blog posts. Titles should be short and sweet. Generally, you'll want to keep them at 60 characters or less.

You should plan keywords for both your video titles and your descriptions. You should also keep video descriptions short with no more than 70 characters.

Another great thing to utilize is tags. Try to include as many relevant keyword variations as you can. Think of things that your audience might be looking for and add those in.

Visuals and Link-Building

You should also do link-building. The more links that lead to your video, the higher your keywords will rank. Be sure to optimize your video for mobile, so anyone who stumbles across the link will be able to watch it.

Other blog articles for great inner linking and SEO