At Lucie Content, several of our team members have backgrounds as trained journalists. This serves as a major benefit for our clients: we’re never shooting for just one story; we’re shooting for ten. Although the purpose of a shoot may be to film your company or brand story, we naturally get footage throughout a day of filming that can be repurposed and used for other pieces of content as well. In this article, we’ll discuss how our content grabs are the most cost-effective and efficient way to create content and leverage it across your website and social media.
The Pre-Planning Process
Before our cameras start rolling, we dive deep into understanding your brand’s unique story and goals. This thoughtful pre-planning stage is where the foundation for a successful content grab is built. To gather this information, we send each client a comprehensive questionnaire designed to uncover both immediate needs and long-term vision.
Our questionnaire includes questions such as:
- What are your top three long-term communications priorities and how would you like to visually show that?
- Who are the most important audience groups for your organization?
- What individuals would you like us to interview, and what questions should we ask each person?
- What would you like to be sure we get footage of? What plans need to be made to get to those locations?
- What are your greatest concerns about shooting video? What should our crew be most sensitive to?
If you have inspiration or examples of styles you love, we welcome those, too. They give us valuable insight into your aesthetic preferences and help us align our creative vision with yours.
This detailed pre-planning process transforms what could be just another video shoot into a strategic content creation day. By the time our film crew arrives, we have a clear roadmap for capturing not just the content you know you need, but also the unexpected moments that may become the most powerful parts of your story.
The Shooting/Filming Day
When filming day arrives, our crew comes prepared with all the pre-planning insights transformed into an efficient shooting schedule. Whether you’ve opted for a half-day or full-day content grab, our goal remains the same: maximize every minute to capture high-quality, versatile content that tells your story authentically.
We start by setting up the primary interview location, considering elements like lighting, audio quality, and background to reinforce your brand identity, and create a comfortable environment for your team to naturally discuss their work and experiences.
Throughout the day, we’re constantly documenting the visual elements that bring your organization to life: the workspace atmosphere, team interactions, product demonstrations, and service delivery. Our journalistic background means we’re always looking for those unexpected moments that tell a deeper story—the passionate gestures during a team meeting, the careful attention to detail in your process, or the genuine connections with customers.
Even as we follow the planned shot list developed during pre-planning, we stay flexible and responsive to opportunities that emerge. This balanced approach helps us make sure we capture everything you’ve identified as important while also gathering those spontaneous moments that often become the most powerful components of your content library.
The Post-Production and Revision Process
Once filming wraps, the real transformation begins in our post-production phase—where raw footage evolves into polished, strategic content assets. While anyone can capture video these days, our professional post-production process is what truly sets a Lucie content grab apart.
Inside Lucie Studios, our skilled editors work their magic using state-of-the-art editing suites equipped with industry-leading software like Adobe Premiere Pro, After Effects, and DaVinci Resolve. This technical expertise allows us to create custom on-screen graphics, engaging animations, and dynamic motion graphics that elevate your content and reinforce your brand identity.
We approach the editing process with both creativity and strategic focus, carefully selecting the moments that best tell your story while organizing footage for multiple deliverables. What might begin as a single brand video can efficiently transform into website header videos, social media clips, employee testimonials, and other specialized content—all from that single filming day.
Our sophisticated deliverable management and tracking system ensures all project deadlines are met while keeping the revision process smooth and transparent. Every client revision request is carefully documented, reviewed, and incorporated into the final deliverables, giving you confidence that the finished products will perfectly align with your communication goals.
Conclusion
A Lucie Content content grab represents the perfect fusion of journalistic instinct and strategic content creation. By capturing diverse, high-quality assets in a single, efficient filming session, we provide our clients with a versatile content library that serves multiple communication goals across various platforms.
The value extends beyond just efficiency—it’s about telling your authentic story in a way that resonates with your audience while maintaining consistent brand messaging. Whether you choose a half-day or full-day option, our pre-planning process, professional filming approach, and skilled post-production team work seamlessly together to transform your vision into compelling visual content.
Ready to maximize your content marketing investment? Contact Lucie Content today to schedule your content grab and discover how one strategic filming day can fuel your communication efforts for months to come.
