If you’ve been hearing about AI search and feeling like it’s just one more thing to add to your already-overflowing to-do list, you’re not alone. The shift to AI-powered search tools like ChatGPT, Google’s AI Overviews, and Perplexity has left many business owners wondering where to even start. The good news? Improving your AI visibility doesn’t require a complete overhaul of your digital presence. It just requires a strategic, week-by-week approach.
At Lucie Content, we’ve worked with dozens of businesses navigating this shift, and we’ve found that breaking the process into manageable weekly goals makes all the difference. Instead of feeling overwhelmed by everything you need to do, you can focus on one area at a time and see real progress within a month.
Here’s your roadmap to getting found when people ask AI about businesses like yours.
Week 1: Audit and Identify Your Gaps
Before you can improve anything, you need to understand where you currently stand. Think of this week as your reconnaissance mission. You’re gathering intelligence about your digital presence from AI’s perspective.
Start with your website. Open your homepage and read the first paragraph. Does it immediately answer two critical questions: “What do you do?” and “Who do you help?” If a first-time visitor (or an AI scanning your site) can’t answer these within seconds, that’s your first gap. Move through your About page and service pages with the same critical eye. Are you using clear, conversational language, or are you hiding behind corporate jargon?
Next, review your Google Business Profile. Is every section filled out completely? Business description, services, hours, contact information, photos: all of it matters. Note what’s missing or outdated.
Check your directory listings. Search for your business on major industry directories and local business platforms. Are your listings accurate and consistent? Flag any discrepancies in your business name, address, phone number, or description.
Finally, do what your prospects do: ask AI about your business. Search for your company name and your services on ChatGPT, Perplexity, or Google. What comes up? Does AI mention you at all? If it does, is the information accurate? If it doesn’t, you’ve just identified your biggest opportunity.
Document everything you find. This assessment becomes your roadmap for the next three weeks and beyond.
Week 2: Quick Fixes and Low-Hanging Fruit
Now that you know where the gaps are, week two is all about the easy wins: the changes that take minimal time but improve your visibility immediately.
Start with your Google Business Profile. Fill in any missing information you identified last week. Add recent photos, update your business hours if they’ve changed, and make sure your services are clearly listed. This is often the first place AI pulls information about local businesses, so accuracy here is crucial.
Tackle consistency issues. Ensure your contact information (phone number, email, physical address, business hours) is identical everywhere it appears: your website, Google Business Profile, social media, and directories. Even small discrepancies confuse AI and dilute your authority.
Fix your homepage. If your first paragraph doesn’t clearly state what you do and who you serve, rewrite it this week. Be specific. “We’re a multi-media production company that creates corporate videos, manages social media, and provides media training for businesses” is infinitely clearer than vague statements about “innovative solutions.”
Respond to reviews. If you have unaddressed reviews sitting on your Google Business Profile or other platforms, take 30 minutes to respond to them thoughtfully. AI considers how you engage with feedback when assessing credibility.
Add dates to recent content. Go through your latest blog posts and add publication or update dates. AI often prioritizes current information, and dates signal that your content is fresh.
Update your social media bios. Make sure they match your current messaging and include clear descriptions of what you do.
These might seem like small changes, but collectively they significantly strengthen how AI understands and represents your business.
Week 3: Content Updates and FAQ Additions
Week three is where you start making your content work harder for you. This is about taking what you already have and restructuring it so AI can easily find, understand, and cite it.
Start with your most important service pages. These are the pages that represent your core offerings: the services that drive your business. For each page, add clear headers that reflect the actual questions people ask. Instead of generic headers like “Our Approach,” use specific ones like “How Long Does Video Production Take?” or “What’s Included in Our Social Media Management?”
Rewrite sections that hide behind jargon. If you’re using phrases like “leverage synergies,” “best-in-class solutions,” or “innovative approaches,” translate them into plain language that actually explains what you do and how you help clients.
Create or expand FAQ sections. This is one of the most effective strategies for AI visibility. On each service page, add an FAQ section that addresses the specific questions prospects ask about that service. Use real questions from your sales conversations and client emails, not the questions you wish people would ask.
Structure these FAQs strategically: use the question as a header, provide a clear, direct answer in the first paragraph, then expand with supporting context. This format makes it easy for AI to extract and cite your response.
For example:
How long does corporate video production typically take?
Most corporate video projects take 4-8 weeks from initial planning to final delivery, depending on scope and complexity. A simple interview-style video might be completed in 3-4 weeks, while a comprehensive brand story with multiple shooting locations could take 10-12 weeks.
Notice how the core answer comes first, followed by nuance. AI can pull that initial timeframe for quick responses while having access to additional context for more detailed answers.
Don’t limit FAQs to one page. Embed relevant questions and answers throughout your site: on service pages, your About page, even your contact page. This distributes helpful information exactly where people and AI are looking for it.
Week 4: Expand Your Digital Footprint
Your final week focuses on strengthening your presence beyond your website. AI doesn’t pull recommendations from your site alone. It synthesizes information from across the web. The broader and more consistent your digital footprint, the more confident AI becomes in recommending you.
Identify three to five key industry directories where you should have profiles but don’t, or where your current profile is incomplete or outdated. For a production company, this might include industry-specific platforms, local business directories, or creative marketplaces. The key is choosing directories that actually matter in your industry, not just listing yourself everywhere.
Create or update these profiles with consistent information. Your business name, address, phone number, website, and service description should be identical to what’s on your website and Google Business Profile. This consistency reinforces your authority and helps AI understand your core offering.
Review your social media activity. You don’t need to post daily on every platform, but regular activity signals that your business is current and engaged. Plan a simple posting schedule for the next month that shares your best content, recent projects, and valuable insights. Even posting 2-3 times per week is better than radio silence.
Look for opportunities to be mentioned by other reputable sites. This might mean contributing expert insights to industry publications, participating in local business features, or ensuring that partnerships and collaborations are reflected on both your site and your partners’ sites. These citations add credibility that AI recognizes.
Beyond the First 30 Days
After your initial intensive month, the work doesn’t stop, but it does shift. Move into maintenance mode by setting aside time monthly to review and respond to new reviews, update content as needed, and ensure new projects or services are reflected across your digital presence.
Quarterly, do a broader assessment. What’s working? What content is getting traction? Are there new questions your prospects are asking that you should address? AI search is evolving rapidly, so your strategy should evolve with it.
The goal isn’t perfection. It’s consistent progress. Each small improvement compounds over time, gradually strengthening your visibility and authority in the eyes of both AI and your human audience.
Ready to Take Control of Your AI Visibility?
This 30-day plan gives you a clear roadmap, but we know that executing it while running a business can be challenging. Content updates slip down the priority list. Directory profiles remain half-completed. This isn’t a failure of commitment; it’s simply the reality of having limited time and competing priorities.
That’s where Lucie Content comes in. We specialize in helping businesses like yours strengthen their digital presence through clear, strategic content that serves both human audiences and AI tools. Whether you need a comprehensive audit, content rewrites, or a sustainable long-term strategy, we can help you show up where your prospects are looking.
Want to learn even more about AI search visibility? Download our complete guide, The AI Search Visibility Guide: How to Get Found When People Ask AI, for a deeper dive into how AI decides what to recommend and how to make your business part of the conversation.
Contact Lucie Content:
Visit us: www.luciecontent.com
Call us: (404) 333-8161
Your prospects are already asking AI about businesses like yours. Let’s make sure you’re part of the answer.
