The Ask

The Georgia World Congress Center was preparing to host a grand celebration for its 50th anniversary and needed a compelling video to mark the occasion. As long-standing partners, they turned to Lucie Content, renowned for its storytelling expertise, to create this milestone video.

GWCCA asked Lucie Content to:

  • Highlight the convention center’s rich history and success in a compelling video
  • Engage and entertain gala attendees with a milestone celebration piece
  • Deliver a compelling narrative that celebrated 50 years of impact and community involvement
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The Strategy

Lucie Content embarked on a comprehensive approach to craft the perfect video. Nearly two dozen interviews were conducted with key stakeholders who played pivotal roles in the convention center’s journey. To ensure versatility in the visuals, a green screen background was used for the interviews, allowing various locations within the convention center to be seamlessly integrated as backdrops. These interviews were meticulously scripted and edited into a four-minute video, capturing the essence of the Georgia World Congress Center’s rise to prominence.

The Impact

The finished video premiered at the 50th Anniversary gala and was met with enthusiastic acclaim from attendees. The carefully crafted narrative and visually engaging presentation effectively celebrated the Georgia World Congress Center’s storied past and its role in the community. The video not only enhanced the celebratory atmosphere but also reinforced the strong partnership between Lucie Content and the convention center, leaving a lasting and positive impression on all who viewed it.

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