Case Studies
Neighborhood Cooperative Ministries Gala
Neighborhood Cooperative Ministries approached Lucie Content with a critical goal: to create an impactful video for their annual gala that would highlight its mission, inspire donors, and help them exceed their ambitious fundraising target. The gala serves as their primary fundraising event of the year, directly supporting vital community services. The challenge was to craft a video that would not only tell their story but also evoke strong emotional engagement to drive donations.
To meet this challenge, we collaborated closely with Neighborhood Cooperative Ministries to understand...
moreEmory
When the Emory Center for AI Learning was preparing to launch in 2023, they had a bold vision: to establish the department as a leading voice in artificial intelligence research and education on both national and global stages. The Emory team engaged Lucie Content to develop a strategic communications approach that would help them achieve these goals and be understood by audiences beyond their own community.
Working alongside Emory's developing internal communications team, we managed the creation of a comprehensive video content strategy. We set out to do...
moreGray Media: National Anthem Case Study
Gray Media sought to refresh its daily broadcast of the National Anthem with a new rendition that would resonate with audiences across generations. This project was intended to honor the deep-rooted tradition of airing the National Anthem across all of Gray's television stations, which Gray Media revived in 2019. Gray Media wanted to highlight one of its own employees as the primary vocalist in the video and to accompany her with a youth orchestra.
Gray Media enlisted Lucie Content to oversee the storytelling, production coordination, and creative direction of the National Anthem...
moreAscend Medical
Ascend Medical approached Lucie Content with a specific request: they needed a compelling 30-second commercial spot created to promote their medical weight loss program. They recognized the power of video marketing and sought a creative partner who could effectively communicate their message to a wide audience. Ascend Medical outlined their requirements clearly: they wanted to utilize existing content but needed additional material to fill gaps and enhance the narrative. Their goal was to resonate with their target...
morePruitt Health
During the height of the Covid-19 pandemic, PruittHealth approached Lucie Content with an urgent need to communicate quickly and effectively with their patients, families, and the broader community. As a leading healthcare provider, PruittHealth needed to keep everyone informed about rapidly changing protocols, safety measures, and updates. They sought Lucie Content's expertise in crisis communications to ensure that their messaging was timely, clear, and consistent across all platforms.
Lucie Content employed its trademarked approach of...
moreAssembly Atlanta
Assembly Atlanta, a major new development in the entertainment and production industry, sought to document the entire construction process of their state-of-the-art production studios. They wanted not only to capture the build from start to finish but also to keep the public, media, and stakeholders informed and engaged throughout the process. Assembly Atlanta turned to Lucie Content for a comprehensive content creation strategy that would showcase their progress, generate buzz, and ultimately position them as a major player in the industry.
Lucie Content devised a multi-faceted...
moreSIMONA AMERICA Group
The SIMONA AMERICA Group, a subsidiary of SIMONA AG—a globally recognized leader in thermoplastics production—recently relocated to a new headquarters in Metro Atlanta. This new facility featured an innovative "immersion room," designed to offer interactive, video-driven virtual tours of their three North American manufacturing facilities. To bring the experience to life, SIMONA AMERICA Group partnered with Lucie Content to produce high-quality virtual tour videos and a dynamic sizzle reel that would showcase their operations and innovation to both current and prospective...
moreClover Capital
Clover Capital sought out Lucie Content with a mission to transform its brand identity and digital footprint. The company needed a comprehensive branding package that included a new logo and an easy to navigate website. The goal was to create a unified and professional image that would appeal to the target market and distinguish the business in the competitive financial sector....
moreTaylor English
Taylor English came to Lucie in 2019, looking for a media partner who knows how to get results. Lucie helped guide the team through the COVID-19 pandemic, while producing videos and video podcasts, earning media spots, and consulting on social media.
moreGray Television
Gray came to Lucie in search of a non-traditional marketing partner– one with the bandwidth to work side-by-side with Gray’s CEO– to tell the story of Gray’s growth in both the television and entertainment industries. Gray needed an agency that knew the ins and outs of the television industry, and who could help make Gray a household name through its media contacts in Atlanta and across the country.
moreRegent Peak
As a newly formed wealth advisory firm, Regent Peak Wealth Advisors needed a website and content to populate not only the website pages, but also across social media and direct-to-client newsletters. The founding principal and managing director reached out to the Lucie Content team asking for assistance to define the brand message, content framework as well as website architecture to best introduce the company to prospective new clients and talent.
The Lucie Content team met and interviewed the managing director to understand its business objectives, service...
moreStarling Living
Starling Living, a leading provider of senior living communities, faced the challenge of enhancing their digital presence and boosting engagement to increase resident inquiries and conversions. They have 7 properties across Florida that specialize in Independent Living, Assisted Living and Memory Care. They approached Lucie Content with the goal of revamping their content strategy to drive more sales inquiries, phone calls, and email engagements. Specifically, Starling Living wanted to attract more potential...
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