Case Studies

Gray Media: National Anthem Case Study

Gray Media sought to refresh its daily broadcast of the National Anthem with a new rendition that would resonate with audiences across generations. This project was intended to honor the deep-rooted tradition of airing the National Anthem across all of Gray's television stations, which Gray Media revived in 2019. Gray Media wanted to highlight one of its own employees as the primary vocalist in the video and to accompany her with a youth orchestra.

Gray Media enlisted Lucie Content to oversee the storytelling, production coordination, and creative direction of the National Anthem...

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Ascend Medical

Ascend Medical approached Lucie Content with a specific request: they needed a compelling 30-second commercial spot created to promote their medical weight loss program. They recognized the power of video marketing and sought a creative partner who could effectively communicate their message to a wide audience. Ascend Medical outlined their requirements clearly: they wanted to utilize existing content but needed additional material to fill gaps and enhance the narrative. Their goal was to resonate with their target...

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Pruitt Health

During the height of the Covid-19 pandemic, PruittHealth approached Lucie Content with an urgent need to communicate quickly and effectively with their patients, families, and the broader community. As a leading healthcare provider, PruittHealth needed to keep everyone informed about rapidly changing protocols, safety measures, and updates. They sought Lucie Content's expertise in crisis communications to ensure that their messaging was timely, clear, and consistent across all platforms.

Lucie Content employed its trademarked approach of...

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Assembly Atlanta

Assembly Atlanta, a major new development in the entertainment and production industry, sought to document the entire construction process of their state-of-the-art production studios. They wanted not only to capture the build from start to finish but also to keep the public, media, and stakeholders informed and engaged throughout the process. Assembly Atlanta turned to Lucie Content for a comprehensive content creation strategy that would showcase their progress, generate buzz, and ultimately position them as a major player in the industry.

Lucie Content devised a multi-faceted...

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SIMONA AMERICA Group

The SIMONA AMERICA Group, a subsidiary of SIMONA AG—a globally recognized leader in thermoplastics production—recently relocated to a new headquarters in Metro Atlanta. This new facility featured an innovative "immersion room," designed to offer interactive, video-driven virtual tours of their three North American manufacturing facilities. To bring the experience to life, SIMONA AMERICA Group partnered with Lucie Content to produce high-quality virtual tour videos and a dynamic sizzle reel that would showcase their operations and innovation to both current and prospective...

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Clover Capital

Clover Capital sought out Lucie Content with a mission to transform its brand identity and digital footprint. The company needed a comprehensive branding package that included a new logo and an easy to navigate website. The goal was to create a unified and professional image that would appeal to the target market and distinguish the business in the competitive financial sector....

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Taylor English

Taylor English came to Lucie in 2019, looking for a media partner who knows how to get results. Lucie helped guide the team through the COVID-19 pandemic, while producing videos and video podcasts, earning media spots, and consulting on social media.

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Gray Television

Gray came to Lucie in search of a non-traditional marketing partner– one with the bandwidth to work side-by-side with Gray’s CEO– to tell the story of Gray’s growth in both the television and entertainment industries. Gray needed an agency that knew the ins and outs of the television industry, and who could help make Gray a household name through its media contacts in Atlanta and across the country.

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Regent Peak

Regent Peak hired Lucie to bring a fresh approach to its marketing, as their leaders understood the power of content creation, a strategic social media plan, and leveraging the voice of their Founding Principal and Managing Director. And, this is where the Lucie team delivers, creating more than 20 videos, 20 articles, and nearly 100 social media posts in less than a year. Now, the Regent Peak social channels drive engagement!

Regent Peak also came to Lucie for a more user-friendly website for its team and clients. Lucie successfully designed, organized, and launched their new...

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Starling Living

Starling Living, a leading provider of senior living communities, faced the challenge of enhancing their digital presence and boosting engagement to increase resident inquiries and conversions. They have 7 properties across Florida that specialize in Independent Living, Assisted Living and Memory Care. They approached Lucie Content with the goal of revamping their content strategy to drive more sales inquiries, phone calls, and email engagements. Specifically, Starling Living wanted to attract more potential...

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