Capturing the Energy at a Non-Profit Fundraiser

The Ask

Neighborhood Cooperative Ministries hosted their first annual 5K fundraiser and wanted to capture the excitement and community spirit of the event in a way that would extend far beyond race day. Their goal was to create a dynamic recap video that could be used for marketing, donor engagement, and to help promote future events — especially next year’s 5K.

The Strategy

We sent a skilled videographer to the event to document the full experience. With a focus on versatility and impact, he used both ground and drone footage to showcase the energy of the crowd, the beautiful course, and the mission behind the fundraiser.
Throughout the day, we conducted interviews with participants, volunteers, and event organizers, paired with engaging b-roll footage of the race and festival atmosphere. This combination allowed us to tell a meaningful, people-first story that highlights both the purpose and personality of the event.

The Impact

The final recap video captures the heart of the 5K and is already being used across NCM’s website, social media, and donor emails. It serves as a lasting highlight reel for the inaugural event and as a compelling promotional asset for future races.
By creating an evergreen, story-driven video, we helped Neighborhood Cooperative Ministries build awareness and enthusiasm around their mission, while equipping them with professional content that maximizes their outreach — now and in the years to come.