Position Signia by Hilton Indianapolis as a credible, premier destination for meetings and events before its 2026 opening.
With no operating history yet, the property needed to build confidence among its most important early audiences:
The goal was not just awareness, but trust — ensuring stakeholders understood the property’s experiences, scale, sophistication, and strategic role in Indianapolis’s convention ecosystem.
Lucie Content implemented a production-led visibility strategy designed to establish authority early and sustain it long-term.
Our team traveled onsite to capture cinematic visuals, executive interviews, and stakeholder perspectives that communicated the property’s design, intent, and market significance. These assets became the foundation of a structured content system engineered for credibility, discoverability, and professional relevance.
We simultaneously launched and managed LinkedIn, YouTube, Instagram, and Facebook channels, aligning each platform to a defined audience role:
Every asset was designed to function as a long-term authority signal across search, social, and AI-driven discovery environments.
Within the first monthly reporting period, engagement increased by 17% in the first 30 days, helping establish early credibility with planners. YouTube viewership also grew by 60% month over month, reinforcing sustained interest ahead of the opening. On Instagram, nearly 40% of discovery came from non-followers, expanding reach beyond existing audiences. Together, these metrics demonstrate consistent cross-platform growth during the initial reporting period and signal measurable digital authority before launch.
Before opening day, Signia by Hilton Indianapolis is already establishing digital authority among planners, partners, and future guests — positioning the property as a premier meetings and business-travel destination in the Midwest.
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