From Kitchen to Commerce: Building Snookie’s Pies into an Online Brand

The Ask

Snookie’s Pies & Treats, a small-batch bakery known for nostalgic Southern flavors with a modern twist, came to us with a dream: turn their beloved homemade pies into a thriving, recognizable brand. They needed a complete brand identity, a fully functional e-commerce website, engaging social media presence, and consistent content that would reflect their personality and values — all while driving traffic and orders.

The Strategy

We started by getting to know the heart of the brand: Snookie’s story, her recipes, and the passion behind her treats. From there, we crafted a strategy centered on authenticity, warmth, and a dash of Southern charm.

Here’s what we did:

Branding & Logo Design: Created a custom logo that felt both classic and fresh — just like Snookie’s pies. Warm colors, whimsical typography, and a hand-drawn pie icon brought the brand to life.
Website Design & Launch: Built a fully responsive, user-friendly e-commerce website (snookiespies.com) that allowed customers to browse, learn about the brand, and place orders seamlessly. The site showcases Snookie’s story, offerings, and seasonal specials while integrating order management tools and a blog.
Social Media Management: Launched and managed Snookie’s social media presence across Instagram and Facebook. We developed a content calendar with a mix of drool-worthy product photography, behind-the-scenes baking, customer testimonials, and seasonal promotions — all written in Snookie’s warm, relatable voice.
Content Creation: Handled all photography, video, and copywriting. From rustic pie flat-lays to reels of Snookie in the kitchen, each piece of content was created to make followers feel like they were part of the family.

The Impact

Snookie’s Pies & Treats transformed from a local hidden gem to an online destination for comfort-food lovers everywhere.

📈 Highlights include:

A successful website launch with immediate online orders.
Steady social media growth after launching social media pages, leading to customer engagement through comments, shares, and DMs.
Seasonal sellouts thanks to strategic campaigns, email marketing, social buzz, and word-of-mouth growth.

Today, Snookie’s Pies & Treats isn’t just a bakery — it’s a brand with heart, soul, and a growing community of pie lovers.