Transforming Digital Strategies to Drive Engagement and Growth

The Ask

Starling Living, a leading provider of senior living communities, faced the challenge of enhancing their digital presence and boosting engagement to increase resident inquiries and conversions. They have 7 properties across Florida that specialize in Independent Living, Assisted Living and Memory Care. They approached Lucie Content with the goal of revamping their content strategy to drive more sales inquiries, phone calls, and email engagements. Specifically, Starling Living wanted to attract more potential residents and their families through a cohesive strategy that combined paid ads, website maintenance, social media management, and targeted mailers. Lucie Content also rebuilt their site with search engine optimization in mind.

The Strategy

Lucie Content devised a comprehensive content strategy tailored to Starling Living’s needs. We launched targeted paid ad campaigns to drive high-quality traffic to their website. Our team performed meticulous website maintenance, including optimizing for SEO and acquiring valuable backlinks to improve search engine rankings. Simultaneously, we managed Starling Living’s social media presence to engage potential residents with compelling content and community updates. Additionally, we designed and executed a series of mailers to capture the interest of potential clients. This multi-faceted approach ensured consistent messaging across all channels, maximizing reach and engagement.

The Impact

The results were remarkable. In just 90 days, our strategy led to 2,315 new sales inquiries, demonstrating a significant increase in potential resident interest. We also facilitated 3,024 new phone calls, indicating a high level of engagement and willingness to learn more about Starling Living’s offerings. Furthermore, 13,673 interested party emails were generated, reflecting effective communication and follow-up. Most importantly, our efforts translated into 94 new move-in residents, highlighting the success of our integrated approach in converting interest into actual resident placements.