Lifeline Animal Project was founded in 2002 with a clear mission: ending the shelter euthanasia of healthy and treatable animals.
LifeLine operates two county-run shelters, along with a private facility, a low-cost spay and neuter clinic, a full-service veterinary clinic, and a dedicated Pets for Life program center.
Before LifeLine took over shelter operations, Fulton County was only able to save 39% of animals, and 61% in DeKalb County. With Lifeline’s leadership, those numbers have transformed. By treating each animal as an individual and introducing new programs and structures, Lifeline has made adoption, fostering, and reunification central to shelter life.
Programs that Save Lives
Lifeline’s strength lies in its robust network of programs and dedicated people, from its Volunteer Program to Foster and Day-Trip opportunities. Initiatives like Dog for the Day not only enrich the lives of the animals but also increase their visibility and chances for adoption.
Each effort reduces the stress on shelters and gives animals better chances at finding loving homes.
The Heart Behind the Work
Animal rescue isn’t always glamorous. “This is not beautiful work,” said Heather Friedman, Chief Marketing Officer for LifeLine Animal Project. “This is messy and hard, and sad, and heartbreaking, but there is so much joy that we find every time an animal leaves one of our locations and we know they’re going to a happy home.”
To bring Lifeline’s story to life, Lucie Content stepped behind the scenes to capture the mission in action.
Lucie Content set up a mobile studio with curious cats roaming around, interviewed Heather Friedman, toured both the dog and cat areas, met volunteers, and captured the many moving parts that keep LifeLine thriving.
The result is a video feature which shines a light on an organization committed to giving every animal a chance at a better life.
