Lifeline Animal Project was founded in 2002 with a clear mission: ending the shelter euthanasia of healthy and treatable animals. Today, it’s the largest animal welfare nonprofit in the city, focused on keeping pets and people together.
🎥 Watch the full video here: Lifeline Animal Project
This feature is part of Lucie Content’s “6 Stories in 6 Days” anniversary campaign, where we shine a light on Atlanta’s changemakers. As a video production agency in Atlanta and a trusted content marketing agency in Atlanta, our mission is to tell authentic stories that elevate local businesses, nonprofits, and community leaders.
Atlanta’s Largest Animal Welfare Nonprofit
LifeLine operates two county-run animal shelters in Fulton County and DeKalb County, along with a private facility, a low-cost Atlanta spay and neuter clinic, a full-service veterinary clinic, and a dedicated Pets for Life program center.
Before LifeLine took over shelter operations, Fulton County saved only 39% of animals, and DeKalb County 61%. With LifeLine’s leadership, those numbers have transformed. By treating each animal as an individual and introducing innovative programs, LifeLine has made adoption, fostering, and reunification central to shelter life.
Programs that Save Lives
Lifeline’s strength lies in its robust network of programs and dedicated people, from its Volunteer Program to Foster and Day-Trip opportunities. Initiatives like Dog for the Day not only enrich the lives of the animals but also increase their visibility and chances for adoption.
Each effort reduces the stress on shelters and gives animals better chances at finding loving homes.
Behind the Scenes at LifeLine Animal Project in Atlanta
Animal rescue isn’t always glamorous. “This is not beautiful work,” said Heather Friedman, Chief Marketing Officer for LifeLine Animal Project. “This is messy and hard, and sad, and heartbreaking, but there is so much joy that we find every time an animal leaves one of our locations and we know they’re going to a happy home.”
To bring Lifeline’s story to life, Lucie Content stepped behind the scenes to capture the mission in action.
We set up a mobile studio with curious cats roaming around, interviewed Heather Friedman, toured both the dog and cat areas, met volunteers, and captured the many moving parts that keep LifeLine thriving.
The result is a video feature that shines a light on an organization committed to giving every animal in Atlanta, Fulton County, and DeKalb County a chance at a better life. Lucie Content is proud to partner with organizations like LifeLine Animal Project to create compelling content that drives awareness, inspires community support, and helps more pets find loving homes.
🎥 Watch the full video here: Lifeline Animal Project
